How To Do Keyword Research That Rank And Convert?

How To Choose Keywords That Rank And Convert?

Do you want to drive more traffic to your blogs and website? Unfortunately, many bloggers and digital marketers are often confused about how to do keyword research that ranks and converts into revenue. Do you want an insight into organic keyword performance? If yes, then let us get started.

We would say the most crucial aspect of your digital marketing plan is keyword research. You’re only a few keyword rankings away from making your first sale. Keyword research may be frightening, and believe me when I say it is. However, Google Keyword Planner generates 1000+ keyword suggestions for the input keywords you enter.

How To Do Keyword Research?

Increase traffic to your website by using keywords strategically, but make sure that traffic leads to conversions. Here’s how to turn a search into a purchase and help your business grow:

Any ambitious affiliate wanting to make money online has a problem with traffic and conversions. While many new affiliates aim for keywords with low competition and large search volumes, this isn’t necessarily the ideal conversion strategy.

These keywords will drive more traffic to your website or blog, but traffic does not necessarily equal conversions.

Keyword selection is a skill. However, you will have a keyword that ranks and converts only until you’ve found a sweet spot between a slew of subjective filters.

So here’s a quick guide for finding keywords that rank and convert –

Select High Intent Keywords

The first part of how to do keyword research is selecting high-intent keywords.

Keywords with a high purpose are also considered to have a solid commercial intent. These keywords indicate a strong desire on the part of the searcher to complete a transaction, whether it’s to buy something, ask about a service, or take some other action that may lead to a later sale.

how to do keyword researchA simple way to do so is to start searching for your queries on Google. Multiple advertisements will typically appear for terms with strong purchase intent, and they will generally have a direct Call to Action, such as Start Free Trial or Buy Now. You may also review the Related Searches by scrolling down to the bottom of the page.

Select Long Tail Keywords

Long-tail keywords have a lower search volume but are more specific. For example, if your specialization is kitchen equipment, clients may search for “island unit,” which would produce hundreds of results due to the keyword’s broadness. There is a more significant possibility of generating conversions if you target a long-tail keyword for a product on your website, such as ‘island unit in mahogany with castors.’

keyword research

Long-tail keywords are your friends. Any term with three or more words and has passed the preceding filters earns your consideration and inclusion on your website. So please copy and paste them into your final list.

You can use Ubersuggest and Google Adwords to search for long-tail keywords.

Chose Keywords According To Location

It would be best if you considered regions while conducting keyword research. It would be best if you concentrated your efforts on the countries where most of your customers reside. You’re probably aware that SEO is competitive and that ranking takes time. So, if you can target up-and-coming locations that you know you’ll want to target in a few years, go immediately after those keywords.

how to do keyword research

If you provide local services, you must target local keywords — it’s that easy! For example, if you’re marketing ‘gym equipment,’ it’ll be simpler to rank for ‘gym equipment Leicestershire.’ It’s critical to rank for these local keywords if you want to create any sales, as your potential consumers may be looking for both your service and your location.

Assess Search Volume

Once you are thorough with seed keywords and long tail keywords, you must assess their search volume. Another essential factor to consider is the keywords’ competition. Sometimes, chasing a highly competitive keyword with a high search volume will mean creating a content strategy that requires great effort but won’t help the blog survive tough competition from competitors.

On the other hand, a low-competition keyword might not seem the right keyword to chase at the time, but you can reap the benefits later because it is not always necessary to chase highly competitive words. A long-tail keyword might surprise you because of its low search volume.

Keyword Difficulty

The next parameter to comprehend if a specific keyword will rank or not is to understand the keyword difficulty. Additionally, how tough is the keyword to show up in organic search engine results. The keyword difficulty is often measured in terms of numbers ranging from 0 to 100. So, if the number is higher, the keyword will indicate greater difficulty.

Analyse Keyword Ranking In Google Analytics

With Google Analytics, it can help you understand how much traffic is coming to your site.

Keywords are an essential component of your SEO strategy, and Google recognizes this, which is why GA includes a Queries section dedicated to them.

find keywords

Query: The term searched for is referred to as the query.

Impressions: The number of times a page from your site ranks for that keyword has been shown in the search results.

Clicks: The number of times a page on your site has been clicked after appearing in a search for that term.

CTR: What percentage of the time does one of your sites click on when presented with that keyword?

SERP Analysis

When search engine optimization experts have a good grasp on how blogs are doing on Google Analytics, they may go on to study the main or target keyword’s SERP. The first page of a search engine’s results is typically the most important. With the use of this study, the organization may have a bird’ s-eye perspective of which keyword is ranking where. The People Also Ask (PAA) section and the highlighted snippet’s frequently asked questions (FAQs) are two examples of resources that might help define the intended audience.

With the help of these resources, SEO experts can draft a roadmap to attract more clicks to the content and the website, which will convert potential leads. This roadmap will help them identify content gaps and create opportunities for SEO success.


Once you understand the correct way to do keyword research, the above four strategies will help your website be incredibly relevant to these keywords. Furthermore, these keywords will undoubtedly win the jackpot because they have high intent conversion rates!

Author avatar
Sonam Badia