Instagram advertising helps you to promote your brand and business through paid ads on Instagram.
If you are a digital marketing firm, we strongly suggest you consider running Instagram Ads. We are sure you must be running paid search and display advertising through Google and placing ads on Facebook, Twitter, LinkedIn, etc. But what about Instagram Ads? Advertising on Instagram is the way to go if you want to increase your reach even further on social media platforms.
Instagram is the most popular social media platform for visual content, and it provides a fantastic chance for digital marketers to reach their target audience. From a photo-sharing app to a big advertising platform like its parent company Facebook. Instagram has almost 1 billion users.
Instagram has changed the way we operate on social media, from pictures to reels to stories, and how we advertise on Instagram through visual content.
Suppose you have already exhausted all your digital marketing channels and opportunities and are simply looking to start a new one. In that case, we are here to guide you through a step-by-step process for advertising on Instagram.
Table of Contents
What Are Instagram Ads? And Why Advertise On Instagram?
Instagram Advertising allows businesses to promote their products or services through paid ads on Instagram. These ads appear as sponsored posts in users’ feeds, Stories, Reels, and Explore pages, using targeting options like age, location, interests, and behavior.
With Instagram advertising, digital marketers can post advertisements directly from their accounts, unlike paid advertising. Digital marketing agencies can also choose where and who sees the advertisements.
You need only determine how much money you want to spend on advertising, where you want to send visitors who click on your ads, and who you want to reach out to.
The following are some of the advantages of employing Instagram advertisements for your business:
- Easy to use platform.
- Detailed reporting so you can keep track of your progress.
While a business or individual may choose to promote for various reasons, Instagram advertising is frequently used to increase brand awareness and website traffic, create new leads, and move current leads along the funnel (hopefully towards converting).
What works on other social media platforms may not work on Instagram. For example, text advertising isn’t allowed on Instagram because it’s such a visual platform. So, to reach your audience with Instagram advertisements, you’ll need an image, a series of photographs, or a video (which can be accompanied by text).
Is Instagram Advertising Right For Your Business?
Instagram does cater to a younger demographic, with most users aged 18 and 29, followed by those aged 30-49 (28 percent ). Only 11% of Instagram users are between 50 and 64, while only 4% are above 65.
Is Instagram the perfect platform for your business? That depends on your product or service and the audience you’re seeking to reach.
Like many other social media advertising platforms, Instagram allows you to target certain genders, age groups, places, hobbies, habits, and more. Because Facebook owns Instagram, you can target audiences using data from Facebook.
Advertisers should focus on the fact that Instagram uses Facebook’s demographic data to target advertisements to the right people. Because Facebook already has a long history and extensive demographic targeting capabilities, advertisers wishing to target a particular population may find the feature helpful. For example, Instagram advertising may be very effective if you’re in a visual or creative sector, such as restaurant marketing or handicraft marketing.
Why Should Businesses Consider Instagram Ads?
- The platform allows anybody to promote.
- Instagram offers a variety of advertising options, including Stories, videos, IGTV, and Shopping advertisements.
- Whether you’re looking to raise brand exposure, improve website traffic, increase sales, or increase e-book downloads, Instagram can help you reach a large audience.
- Post advertising appears identical to any other shared post on Instagram, making them feel less intrusive.
- The possibilities for audience participation are endless. For example, businesses can connect with their customers in the comments section of their images.
How Much Does Instagram Ads Cost?
Instagram ad pricing depends on a range of factors. Therefore, there is no typical benchmark pricing. However, the following are some cost considerations.
- The Target audience
- Type of Business
- Time of the year
- Positioning of the ads.
What Are The Types of Instagram Ads?
Which is best for you is determined by various criteria, including the product or service you’re selling and the purpose of your marketing effort.
Video Ads
Video Ads can be seen in both Instagram Stories and the regular feed. When they auto-play, they can grab attention through motion, even if the user’s sound is turned off.
You can post an ad for as little as a second, as long as sixty minutes, or anywhere in between.
Photo Ads
A single image in square or landscape style is used in a photo ad. Visual assets are the simplest to design because just one shot is required. An Instagram photo ad seems to be a post from any of the accounts you follow, but it will have a little “Sponsored” notation in the corner to indicate that it is an ad. A call-to-action button at the bottom of these adverts directs users to a specific URL or your Instagram account.
Keeping things basic might help you stand out and catch people’s attention as they scroll through. These are great if you have a powerful image to convey your point.
Carousel Ads
These can feature 2 to 10 videos and photos that users can swipe through. They can also be displayed in the Instagram feed and Instagram Stories with a call-to-action button or a swipe-up link that directs viewers to your website.
Consider what you’re attempting to market if you’re undecided about utilizing photo or carousel advertising. Avoid thinking about carousel advertising as a technique to cram more photographs into a single ad. Instead, it should work as a team and make sense.
Stories And Reel Ads
Instagram Stories appear only for 24 hours. You can also use stories to promote your business, like photo or video ads. However, the only difference is that stories disappear after 24 hours, whereas photos and videos stay in the feed until you delete them. Stories ads are strategically placed so your target audience sees the content while browsing the stories from their account.
Instagram reel advertisements are commercials that appear between reel videos on the platform. They may last up to 30 seconds and loop across the vertical screen. You may think of them as Instagram’s TikTok format.
If you have eye-catching and exciting short video content that people will connect with and share, you might want to employ this Instagram ad type.
Collection Ads
Collection ads are similar to video ads in that they display as a video on a user’s feed. However, they are still made up of photos that play like video slideshows. In addition, audio and text can be added to your Instagram collection advertising.
Ecommerce firms should employ collection advertisements since they allow customers to buy things immediately from the ad. When a person clicks on the ad, they’re sent to the Instagram Instant Experience Storefront to learn more about and buy the product.
Conclusion
Instagram advertisements may help you improve your social media marketing game by boosting the number of people who see a particular post or expanding the audience you reach organically. If you notice that your consumers are on Instagram, you might consider using Instagram advertisements to reach out to even more of them. You may communicate your brand stories using a variety of picture and video formats. Choose the one that best suits your content and target audience.
Frequently Asked Questions
Q1. What is the minimum daily budget for Instagram ads?
The minimum daily budget for ads can vary depending on the brand, target audience, and product offerings. The amount can also vary depending on bidding strategy and ad campaign goals. However, on average, the minimum daily budget can be approximately $1-$5.
Q2. How much is 1 Instagram ad?
Depending on different types of ads, the average cost of ads is as follows:
- Video Ads: Rs. 30-50 per click
- Photo Ads: Rs. 10-20 per click
- Carousel Ads: Rs. 20-30 per click
- Stories Ads: Rs. 15-25 per click.
Q3. How to promote reels on Instagram?
There are several ways to promote reels on Instagram:
- Boost ads on Reels: Select a Reel and tap “Boost” to promote it to a broader audience.
- Collaborate with other influencers.
- Share the reel on your stories and posts
Q4. What is Instagram CPM?
CPM stands for Cost Per Mile. It is a pricing model that helps advertisers measure how much they will pay for 1000 impressions every time their ad is shown to users.
