As a business owner, what would you like the most? Probably more customers. Or, to be precise, getting more high-quality customers. According to market reports, 61% of marketers accept that their biggest challenge is driving high-quality traffic to their websites and generating leads.
It is no longer a secret that businesses must establish a successful website to boost business. But how to increase website traffic? However, the subtle art of getting traffic and building loyal audiences has become more nuanced in today’s digital era. The internet is oversaturated with mediocre content, and the target audience is more sceptical than ever. Additionally, the competitive race to be on Google’s first page in search results has made it more complicated than before.
This has made it even more significant for business owners and marketers trying to combine the puzzle pieces to boost their business growth. This article doesn’t list all the methods about how to increase website traffic. Instead, we list the prominent ones that have helped us achieve the results in real-time.
How To Increase Website Traffic?
There are multiple factors to consider when you want to increase traffic to your website. Here are 7 tips that can help you drive substantial traffic to your website.
1. Target Highly Searched Niche Relevant Topics
Undoubtedly, Search Engine Optimization techniques work. But for them to work, you must write about topics people search for in your niche. For example, if you are a fitness coach and wish to attract more traffic to your website, look for topics relevant to the fitness niche that your target audience is searching for. While breaking news and trending topics may give you a traffic boost in the short term, they are challenging to sustain over a long time.
A solid strategy is to focus on evergreen content topics that will always be of interest to your audience. These blog posts will accumulate traffic and link over time, generating consistent traffic in the long term. Depending on your business goals, you could blend irresistible headlines, videos and images in your blog posts.
To create a sound marketing plan to drive relevant traffic to your website, it is always helpful to take the help of an established digital marketing agency. They are well-versed in the nuances of getting high-quality traffic in this competitive landscape.
2. Study Competitor Marketing Strategies
An advantage of digital content overload is that you don’t have to reinvent the wheel to establish yourself in the digital space. Once you have your chosen target market, observe your competitors’ strategies to drive quality traffic to their websites. Identify the content gaps, replicate what’s working and include them in your SEO strategy. Plenty of free and paid tools are available in the market to help you determine your competitors’ strategies to generate traffic.
3. Optimize Existing Content To Increase Website Traffic
Many business owners believe that SEO is a set-it-and-forget-it task. Google is constantly evolving and updating itself. It prefers to show the most updated and relevant content to its users. So, if you published some content 5 years ago without recent updates, you cannot get quality traffic through that content. Google may lower your rankings when your content becomes outdated, and your competitors may steal the top spot. You can also leverage specific SEO hacks to drive organic traffic.
Certain parts of your content, like the process, stats, links, etc., might be outdated. So add new information, stats, and links to more recent resources. Also, make your content shareable on social media. Updating your content regularly ensures Google indexes the best version of your site.
4. Collaborate With Other Brands With Guest Posts Or Podcasts
Guest blogging is a crucial traffic-generating strategy that uses somebody else’s audience to widen your brand’s reach. Imagine how much traffic you could drive to your website when you put your content on someone’s website, which has a large audience. Lately, podcasts have emerged as the new form of content on websites. Readers now prefer to listen to audio versions of the content to save time. There are plenty of non-competing brands that have similar target audiences. The great idea is to leverage each other’s audience and work together to cross-promote each other’s expertise. This way, you gain access to an entirely new user base and add more value to your target audience.
5. Leverage Social Media
A powerful way to increase the traffic on your website is to meet your potential customers on social media. Increasing your social media efforts can help you reach an expanded base of users and build brand awareness. These platforms possess a natural audience already passionate about what you offer and willing to engage with your message or content. However, the key to winning the hearts of your audience on social media is not to sell but add immense value. Users prefer social media for entertainment purposes and not for being sold to. Make sure to optimise your business profile on social media platforms.
So, always provide value first and develop positive relationships with your fan base. Soon you will see a boost in your traffic stats on your website.
6. Run Ads To Increase Website Traffic
If you are willing to invest for long-term growth, leveraging paid media tactics are an efficient way to drive traffic to your website. Given the popularity of Google and Facebook Ads, many businesses are tapping into how to use paid advertising strategies to grow their traffic and generate high-quality leads. You can use a combination of social media ads, display ads and sponsored content.
7. Build A Consistent And Relevant Backlink Portfolio
This is an effortful strategy to get high-quality leads and huge traffic. Link building takes more planning and smart allocation of resources. It requires an approach like intentional guest blog posting that aligns with your readers’ interests. You can also work with PRs to come up with a captivating story for your brand and send it to your desired audience. It is a time-consuming process that focuses on expanding your reach, putting highly relevant content in front of targeted users and generating conversations around your brand.
It is always better to diversify your traffic generation strategies. Relying on a couple of strategies can lead to the loss of potential customers due to algorithm changes or SEO techniques becoming suddenly outdated. Like any other growth strategy, these efforts to increase website traffic require trial and error and consistent adjustments. You can also explore these amazing strategies to boost your organic traffic.
Now that you know how to increase website traffic, you can use all of them together or in isolation, depending on your business goals. If you feel that it is more nuanced than you thought, you can always get in touch with us to develop a sound marketing plan to transform the way you attract website visitors.