Digital Marketing involves several arenas, and Email marketing is one of them. Email marketing is today the least expensive form of Digital Marketing. That being the best part, another great thing about email marketing is that it is so much more effective and absolutely trackable than traditional marketing methods. Remember when businesses wanted the people to know about a new offer and an army of pamphlet distributors was sent out to do it? Well, with email marketing tools, you can shoot emails to thousands of people with just one click. These emails can be about new offers, coupons, new updates about the brand, etc. Well, let’s not overwhelm you just yet. Let me start from the beginning.
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What is Email Marketing?
Email Marketing is a popular digital marketing technique that involves sending emails to a list of subscribers to build long-term relationships with the target audience. It is a cost-effective and data-driven process that helps you easily track the performance of your email marketing campaigns. You can create an email campaign in different forms, such as newsletters, most recent announcements, brand awareness infographics, and sales offers.
Benefits of Email Marketing
Here are some prominent benefits of email marketing when executed correctly using the right set of email marketing tools:
1. Generates Relatively Higher ROI
Email marketing campaigns generate a very high return on investment because they can directly reach your audience’s inbox and influence their decisions. All you need to do is provide immense value and accompany the email with the right CTAs along with a proper checkout link to drive revenues for your business.
2. Attracts Traffic to Your Website
Attracting massive traffic to your website through SEO is undoubtedly effective but competitive, too. However, a well-executed email campaign is even more powerful in attracting potential customers to your website or landing page offers. Adding a direct link in the email marketing campaign set using the right tools helps encourage your subscribers to click and know more about your business.
4. Increases Brand Awareness
Every business fights fiercely in the digital world to capture their audience’s attention and generate massive brand awareness about their products or services. This also helps to generate qualified leads or nurture potential audiences that have a high chance of converting into loyal customers.
Strengthens relationships with potential target customers
Trust is the essential factor on which the success of your business relies. Winning your target audience’s trust has never been so difficult than now. Setting up a consistent, value-driven email campaign using the right email marketing tools enhances your communication, builds trust, and strengthens your relationship with your audience over time.
5 Best Email Marketing Tools on the Internet, Today.
Mailchimp
Mailchimp is an amazing overall email marketing tool for your business. It comes with amazing features like ready-made email templates, assistance in building email lists, monitoring click rates, and much more. You can manage your creatives, schedule your emails and enhance your potential lead conversion rates. You can use Mailchimp as a one-stop email marketing tool for your brand. The monthly subscription for up to 500 subscribers is just $10/month. However, if you want unlimited access, you will have to get the $299/month package.
Constant Contact
Constant Contact is another great email marketing tool for start-ups and small businesses. I’ll tell you why tiny businesses. The Tool has the best features and comes with a 60-day trial period without any credit card details. And Guess what? When it does start charging after the first 60 days, the monthly subscription is just $20. The tool has some amazing features, like a free image library, surveys, coupons, and social media sharing tools. It also has the most amazing customer service for all its subscribers. Constant Contact is one of the best email marketing tools on the planet.
Netcore
Netcore is one of the leading email marketing tools on the market. It is used by famous brands like Myntra, Swiggy, etc as their email marketing tool. They have a very human-like AI that makes sure the emails are sent at the most effective time and way. It also helps you build a most likely to engage target audience list and provides you insights to improve your email marketing strategy.
Sendinblue
Sendinblue is a great email marketing tool for beginners in email marketing. They offer easy-to-use features that help you easily send bulk emails, segment the subscribers and create a strategy for follow-up emails. Sendinblue has an amazing AI that selects the right time and people to send your emails. And the best part of Sendinblue is that it’s free! Until 300 emails, though, and their branding would be on the emails. Post that, you need to subscribe to their $25/month package. They also provide SMS packages along with email marketing services, but that’s another story. So yeah, This is a really good tool if you want to start your email marketing process and have not used any tools previously.
So here we are again, at the end of this short journey. Using any of these email marketing tools can be really helpful to execute your strategy and convert leads. I suggest your start your email marketing journey with this tool and grow your business. Hopefully, your email reaches my inbox someday with a new offer. And did you know? If you’d like an expert on your emails, You can also connect with Promodome for the Best Email Marketing Services.
Active Campaign
Last, Active Campaign is well-known for its user-friendly interface and exclusive active campaign features. This budget-friendly platform enables users to pinpoint the most successful campaigns through A/B testing, while marketing automation allows you to “set it and forget it,” simplifying your entire digital marketing strategy.
Frequently Asked Questions
Q1. What is an email marketing platform?
Several different email marketing platforms exist, including MailerLite, ConvertKit, Drip, Moosend, and Mailchimp.
Q2. What are the main features to look for in an email marketing platform?
Automation, personalization, and detailed analytics are essential features in email marketing. They help create engaging campaigns and provide insights into their effectiveness.
Q3. What is the best free email marketing tool?
Mailchimp is the best free email marketing tool for your campaigns. It may eventually charge a premium, but for now, it is available for free.
Q4. What should you be aware of regarding email marketing software integration?
Some of the things you must be aware of while considering any email marketing software integration are:
- Compatibility
- Data Security
- Ease of use
- Automation Capabilities
- Reporting & Analytics
- Scalability
- Support & Updates
- Cost
