Have you heard about the term integrated marketing? If you are familiar with this word, we are sure you must know the importance it holds. When it comes to marketing a particular product, primary care is taken to make that product consumer attractive and increase the sales value exceptionally.
If you are a beginner in the world of marketing, there is no need to fret as we are at your service to make you understand the importance of integrated marketing in a baby’s language. This article will be of great help irrespective of the position you have earned in the marketing field. So let us start without any further delay.
Table of Contents
What Is Integrated Marketing?
Many definitions define marketing, but we have managed to get a simple meaning curated just for you. Lets us understand this in an exemplary manner.
Suppose you own a clothing company. Many factors affect your overalls sales, such as sales promotion, public relations, direct marketing, advertising, and many more. When you combine all of the working operations in one, they create a blend called integrated marketing.
In other words, integrated marketing is nothing but mixing all the factors under one umbrella to get an end product that will behaviorally move the consumer. Did you notice that we used the term consumer and not a customer’s? This was because your long-term direct profits depend upon the satisfaction of the product by the client. Once the customer has liked the outcome of your company, he’s a consumer. This is because he will again make a purchase and make use out of it.
What Is A Sure Shot Successful Way To Make Your Consumer Loyal To You?
We will give you an important mantra. If you want your products to be used repeatedly, make sure you always keep in my the NECCESATIES of the consumer. The quality and the quantity too play a significant role in the success of integrated marketing.
How Can Integrated Marketing Communications Help You Grow Your Business?
There are many advantages of integrated marketing that can make an immense profit for your business. Let us take a look at them:-
- Reduction of confusion for your customers
When you have high market competition for the product and services you deliver, the main focus should be on making your services beneficial for your consumers and other potential buyers. You can include the advantages of the services and make an emotional impact that can move the people to invest in the work services.
This reduces the confusion for buyers when they have all the necessary information within their grasp. You can also include the new appealing offers which will make the overall work more smooth and efficient.
- Customer data can help you level up your IMC game.
Major plus points come from your system database’s data about a particular customer’s information. You can learn about the customer’s habit of purchases, when they make a specific product purchase, and under what budget they have set.
Using this method, your company can come up with The best promotional offers that will undoubtedly attract your consumers’ attention. Isn’t that a great marketing strategy?!
- Relationship marketing to grow your digital marketing services.
As we know, in big conglomerates, the satisfaction of their clients and consumers is set to be prioritized. When you build a good reputation with your customers, it can increase your overall revenues a great deal. Inducing a sense of loyalty with your customer makes them feel safe to buy your products and safeguards them from other types of unethical market competition.
It is a great plus point for your business when you get customers who can give your company long-term back support rather than just a one-time buyer.
What Is The Scope Of An Integrated Marketing Agency In Modern Business?
As mentioned, many giant MNCs want to get in more customers and increase their profits through either in-house IMC or give it to external people to handle it. An integrated agency’s focus is basically on making their client’s work more relatable to the Targeted audience and customers while keeping the idea simple and to the end.
If you plan to start an agency that deals with taking care of the company’s marketing needs under one roof, we would give you a good-to-go sign!
What Obstacles Can Be Involved With Integrated Marketing Communications?
As we know, many marketing tools get involved in getting a suitable end product. This means we have people from other backgrounds with different opinions and thoughts to convey and work on.
The major difficulty which comes face to face is the fact that the creativity gets a little backhand. When you have a common goal with different team leaders, agreeing on one particular creative idea can contact a little bit stressful.
The bottom line is that strategy must be unified in every sense to make a message seem consistent to targeted customers.
When you have understood the basic working of these digital marketing services getting you a perfect profit will be hanging around the corner.
Successful Case Studies Regarding Integrated Marketing.
To make things more crystal clear for you, let’s have a short storytime.
We are sure you must have heard about the Snickers ad, right? The marketing strategy they used is that you don’t behave like yourself when your blood pressure drops too low. For a medical reference, this statement is pretty much accurate and relatable. Because of common blood pressure issues, such as headaches, being a little moody can affect your overall day working. They made it pretty realistic and linked the idea of conquering low BP with Snickers was outstanding creativity.
By now, we are sure you must be getting little hints on whether integrated marketing communications can make your advertisements a super hit overnight.
What Is The Goal Of IMC?
The fundamental goal of marketing that involves integration is to promote brand awareness and create a strong interest in the services, which would make the buyer make a purchase.
Knowledge about human psychology can also play a role of helping hand in the area. In the end, it’s the skill about making the customers buy your products by making them realize that they need it. Sweet manipulation, we can say.
Frequently Asked Questions
What Are The Five Components Of IMC?
Integrated marketing is based on corporate culture, brand focus, consumer experience, communication promotional, and integrational tools.
What Are IMC Strategies?
As mentioned above, IMC Focuses on collaborative strategic working, which includes persuading their customers through various marketing channels in a unified manner, which will make the buyer’s decisions on the buying process a little spot-responsive.
How Does Nike Use IMC?
Nike effectively uses offline and online marketing tools to build a long-lasting effect on the customer’s mind.
Which Companies Use Integrated Marketing?
B2C companies such as RedBull and Starbucks Domino’s are famous names for making their IMC magic work on people.
What Is The Full Form Of IMC?
IMC, also know as integrated marketing communications, is a marketing strategy adopted by digital agencies.
How Does Help IMC Build Brands?
With proper use of integrative strategy, one can easily level up the game of an Integrated marketing agency.
With the help of the above-detailed explanation on integrated marketing, we hope we have made things a little clear for you. Check out our blog on how digital marketing can help you increase sales! See you soon!