There are different types of Digital Marketing Ads have taken over most of the advertising world as of today. We have now become so reliant on digital marketing ads that, as a brand. If you don’t exist online, you don’t exist at all. Hence, we want to tell you all about the different types of Digital marketing ads that you can use based on your business model.
Table of Contents
Types of Digital Marketing
Display Advertising
Display ads are found on several content-based websites. It refers to placing banner ads on websites and pages that allow advertising. This can be done with Google Display Network or other Demand-Side Platforms(DSP). These Digital marketing banner ads can be images or videos and are mostly used for their visual appeal and to catch the attention of the users and redirect them to your website.
Pay-Per-Click (PPC) Search Ads
Do you remember when you last searched for something on Google or any other search engine? A lot of the time the first search result has a small text by it that says, “Ads”. Well, that’s exactly what PPC Search Engine Ads are. With the help of platforms like Google Ads, you can purchase certain keywords and demographics. Make sure your advertisements show up at the top of the search results. Why they are called PPC ads is because when they show up on the search results. A small amount is deducted from your Ads account every time a user clicks on it to land on your website. These ads are pretty helpful when it comes to beating your competition and have a higher conversion rate than display ads due to the relevancy factor.
Mobile App Advertisements
A number of mobile applications offer ad spaces for relevant brands. To promote their products and services to their target audience. In today’s market, mobile advertising is one of the best ways to reach your target audience, and with the increasing number of mobile users, it is the right place to advertise your products.
Retargeting Ads
These ads are the same as display advertising. Only the factor that decides who is going to see the ads changes. Retargeting ads are specially created as a retargeting strategy to reach the users that have previously interacted with the brand in some or another way. Therefore these ads use cookies to track the user’s visits and present them with the ads in an attempt to drive conversions.
Video Advertising
The biggest example we can give you of Video Advertising is YouTube. Every day, the 774 million active YouTube users play millions of videos and, along with that, video ads. However, YouTube isn’t the only platform where you can have your video ads played. It’s just the one that is most commonly used by advertisers. Basically, all ads that include videos to appeal to their audience are a part of video advertising, and when used efficiently, they can help a brand appeal to a large audience.
Audio Advertising
Listening to Spotify as I walk by through the crowded streets. Unsure of what song is going to play next, I listen to an advertisement. Well, that is exactly what Audio ads are. These ads are placed over various music and podcast-based websites and applications. Some of the platforms where these audio ads are most frequently used are Spotify, YouTube Music, Et cetera. Brands can place their ads on these platforms with the help of Spotify Ad Studio and Google Ads.
Social Media Advertising
Hence, our dearly beloved social media has not only been the best invention for enhancing our social lives but also a great one for business and advertising. With over 2.5 billion users all over the world, social media platforms. Facebook offers some of the most effective and inexpensive ways to advertise your products. With digital marketing Facebook ads, you can reach your target audience precisely and track your goals. However, today, we have several social media platforms that fulfill various purposes to clearly understand the various social media platforms you can use to reach your audience.
Benefits of Digital Marketing
1. Global Reach
Traditional marketing campaigns are complicated and expensive for several reasons and only help you reach specific locations. Digital marketing’s ultimate advantage is global reach with minimal budget. You can use social media platforms for your small businesses and reach an audience nationally and internationally.
2. Local Reach
Social media platforms rule the entire world with their immense potential to become popular with anyone overnight. So, while global reach is essential, it also helps you reach people locally. An effective local SEO and targeting potential audience are all required.
3. Cost-effective
Whether you want to promote your business nationally or internationally, this method of promotion is always cheaper than the traditional method, where you have to print out flyers and banners.
4. Brand awareness
Digital marketing helps businesses create brand awareness of your business amongst their potential audiences. This will attract your audiences and let you reach people who have never explored your business.
5. Effective targeting
You don’t know your target audience as a small-scale businessman. Let me tell you that’s fine. Digital marketing allows you to hold data that your campaigns have damaged to attract and engage with your brand. Believe me, those are people you need to hear and focus on.
Frequently Asked Questions
Q1. What makes an effective Ad?
Ad campaigns that effectively communicate with their audience and convey the message. Keep your ad campaign as simple as possible and focus on each element, like logos and languages, so there is no confusion.
Q2. When is a good time to hire a digital advertising agency?
Every digital marketing strategy has its strategies to work on. If any of the methods fail to work, that’s the time when you should hire a digital marketing agency to bring the desired result.
Q3. How do you measure the success of a digital marketing campaign?
Here are the seven key metrics you will need to measure the success of digital marketing campaigns.
- Monitor campaign traffic
- Returning visitors
- Average session duration
- Exit rate
- Bounce rate
- Conversion rate
Q4. What are the common challenges in digital marketing?
Here are the 10 common challenges faced by marketers:
- Competing competitors
- Generate high-quality leads
- Increase visibility
- Use the campaign data
- Keeping oneself updated
- Balancing paid marketing
- Understanding social media algorithm
- Dealing with negative online feedback
Conclusion
Now that you know the Types of Digital Marketing ads. You can use it to advertise your products and services across various platforms. It is time to select the most appropriate digital marketing ads and boost your business. However, at times, it is difficult to determine the most optimum ads, and you can’t always shoot all ads at once. Hence, some brilliant digital marketing agencies can help you grow your business effectively and for the best prices.
