This post-pandemic era has pushed small businesses towards going digital in a very short span of time. Since the lockdown, many businesses had to shut down their outlets due to safety precautions. According to reports, tens of thousands of businesses going bankrupt was only a part of the carnage, small unaccounted businesses with very little data to pinpoint their numbers are slowly disappearing without any records. Those businesses that were a step ahead with a digital presence, have comparatively had a smooth transition which has resulted in their businesses blooming further.
Those who passed out on the opportunity to enter the digital world can easily keep their services running by establishing their brand online. Many digital marketing agencies have gained momentum given the situation and helped a lot of small businesses flourish during this period.
If you’re a small business trying to come toe to toe with your next-door competitor, here’s how digital marketing can come to your rescue:
Developing your own website
Your website is the face of your brand – It reflects the aim and vision of your brand. There are different types of websites that you can opt for. From creating a portfolio for yourself to simply establishing a static website that shares your information and services with the user as well as you can showcase your team and clientele to prospective customers. Users can view that information and reach out to you for further queries regarding your products and services and if they would like to know more about your company. For those into retail can opt for dynamic websites where users can not only buy the products but also interact with the website’s customer service in case of any technical issues.
Social Media Marketing
Making your presence in 2020 cannot stop at simply creating a website. Users need to know about you and your business. The best way to do this is to implement social media marketing in your marketing strategy. Social media is a different world altogether, social media marketing is an amazing path for organizations to make themselves visible in the virtual world. The possibilities are ever-changing and never-ending, it is the best way to meet more clients. Once you create social media handles for your brand, your clients now have a way to communicate with you easily online which also makes it easy for them to go to the website, resulting in an increase in your web traffic. Creatively showcasing your brand and its services add on as an amazing accomplishment to your business, making your users brand advocates.
Search Engine Optimization
Search Engine Optimization helps improve your website by increasing its visibility. The better the visibility of your website, the more it will appear on relevant searches, which will in return gather more online attention and drive higher traffic to your website. It helps businesses attract both existing and prospective customers. It also helps optimize your content to appear on search results organically. The higher a website organically ranks in the top search results, the higher the chance your site will have been visited by a user. Many brands also prefer paid advertisements to appear on the top of the search results. SEO is also about making the result relevant to the user’s query.
Organic SEO and content marketing do make your brand known but growing your brand online takes investments. With paid publicizing, advertisers pay the proprietor of promotion space in return for utilization of that space. The cost paid for the promotion space is regularly settled through an offering cycle among advertisers and the advertisement space owner. Through an efficient marketing campaign, you can easily reach a huge audience for a higher advertising cost. There are different types of advertisements that you can choose from – PPC, PPI, display ads, etc. which can be customized according to your needs. Paid advertisements normally appear on the bottom right side of a webpage.
Making an authentic connection with your users is tricky. While many consider emails as spam, sending your users informative emails about your brand, its services and products give it a personal touch. Loyal users always subscribe to your updates via email. It gets a little difficult to get information from prospective clients over telephonic surveys; emails play an important role in this scenario. Users often spend more time filling email surveys compared to speaking with an agent over a call. Once you’ve gathered your subscribers, building upon the existing client base becomes very easy.
Voila!!!! Now you have created a strong online presence for your brand by following a few basic steps. Digital marketing is an entirely different galaxy with many aspects yet to be explored and with its trends changing every day, keeping up with it is very important for businesses to thrive in this digital era.