Did your website get hit by Google algorithm March 2024 update? If yes, you are not alone. The Google algorithm update has brought a massive shift in the SEO industry. Every business attracting huge traffic on their website pages in the last few years faces the wrath of Google’s 2024 core update. According to the company, this update is more extensive and stringent than the previous core update. Let’s get into the full details.
Table of Contents
What Is The New Google Algorithm March 2024 Core Update?
Google’s new core algorithm update focuses on improving the quality of search results and reducing spam. Every day, people look to Google to discover the best of what the web offers. The new update announces key changes to ensure the most helpful and valuable information surfaces in the top results of the web and reduce unoriginal, old content that leads to low-grade user experience.
Why Google Introduced The New Core Update?
According to Elizabeth Tucker, product director at Google, the company began fine-tuning its ranking systems in 2022 to reduce the emergence of duplicate, unoriginal content created for search engines rather than solving users’ queries. This can include sites created with the primary purpose of matching very specific search queries.
Google places significant focus on increasing user experience with every search. It has long been fighting spammers and emerging tactics that present low-quality content to users. This update will help drive more traffic to helpful and high-quality sites, thus improving the quality of searches and the accuracy of search results.
What Changes To Expect With Google Algorithm 2024 Update?
The world’s leading search engine aims to reduce low-quality, useless content appearing in search results by more than 40% through this core update. So, buckle up. You might see more changes than expected in your website ranking and traffic metrics. Here’s what changes you can see through the latest Google core update.
1. Deindexing Low-Quality, Unoriginal Results
Did you notice one of your web pages or a website get completely wiped out from Google’s search results? That’s how the new core update impacts the search results. If you have a webpage with the sole intention of attracting traffic and not solving the user query, there is a high chance that the search engine completely removes it from the search results. The Google algorithm enhancement makes low-quality results get ranked either at the bottom or not ranked at all.
2. New Spam Policies In Updated Google Algorithm
Google has developed stringent spam-fighting systems and policies to prevent them from appearing in search results. The new Google algorithm update better addresses the new and emerging practices that lead to quality, spammy results appearing in higher ranking positions in search results. It also allows the company to take more targeted action against the spammers according to the spam policies.
3. Scaled Content Abuse
Google is developing a more sophisticated mechanism using automation to strengthen its policy against producing unoriginal content at scale to manipulate search rankings. This Google new update allows for strict action on different types of scaled content. Content Scaling is the process of producing high-volume content solely aimed at attracting traffic through search results manipulation. It includes pages with multiple content forms that have answers to popular search queries but never deliver useful content.
4. Site Reputation Abuse
You might have a website ranking higher in search results with high-quality content. But sometimes, you may also need to host low-quality content from third parties to leverage their strong reputation and maintain high rankings. Such low-quality content present on high-ranking websites can mislead or confuse the huge traffic visiting the websites. According to a new Google update, it considers such low-value, third-party content as spam because it is primarily produced for ranking purposes without the website owner monitoring such links closely.
5. Expired Domain Abuse
If you have been implementing digital marketing strategies for a long time, you must have noticed that expired domains are purchased and repurposed to boost the ranking on the SERPs. The content posted on such websites with expired or repurposed domains is of low quality, thus decreasing the quality of user experience.
The latest Google core update treats this practice as spam and places heavy penalties on such sites.
Conclusion
Although billions of people use the Google search engine daily and rely on its results, there are opportunities to improve, states Elizabeth Tucker. SEO is an ever-changing industry, and what works today won’t work in the next quarter. However, the fundamental truth that never changes is that quality takes over quantity. Simply putting out large volumes of content just to attract traffic can get your website under the radar of the new Google algorithm update. Google has provided a 2-month waiting period for businesses to comply with its new update policies. Is your website safe? Know the facts with a detailed SEO audit of your website.
