How To Create SEO Friendly URL Structure?

How To Create SEO Friendly URL Structure?

Are you wondering why your website is not attracting massive visitors despite having engaging content and a well-designed UI UX structure? A weak SEO-friendly URL could be the reason. This article will walk you through what an SEO-friendly URL structure is and the steps to optimise it.

What Is SEO Friendly URL Structure?

SEO-friendly URLs give a precise description of the page’s content and how it can meet the user’s needs. They also consist of relevant keywords that help search engines understand the web page’s content. An SEO-friendly URL structure is a must to provide a better user experience and improve your search engine’s ranking on SERPs.

Creating SEO Friendly URL- 5 Essential Steps

Essential steps- creating SEO friendly URL structure

Here are some best practices you can implement to create and optimize a URL to make it more SEO-friendly.

1. Use A Relevant Keyword

Infusing a keyword in the URL tells Google that this page includes content around that particular topic, improving your web page’s rankings. We recommend using the right keywords at the beginning of the URL rather than the end. This practice enables Google to crawl your webpage quickly and has a more significant impact on the SERP rankings.

2. Enticing To Click and Share

Ugly or boring URLs are less likely to get clicked or shared in online communities. Your URL content should have words that entice people to click on. People try to figure out from the URL where this link will take them. So, if your URL content is confusing or doesn’t include keywords, there are higher chances that your users might click on some other link, and you might lose a potential customer.

3. Match It To Titles To Create SEO Friendly URL

Your URL content should closely match your title to make it SEO-friendly. It helps Google understand better and indicates that both SEO URLs and titles are closely connected.

4. Use Hyphens and Lowercase

Search engines consider Hyphens as word separators in your URL. If you don’t use hyphens, the search engine may club the words together, thus making it harder for the user to read and engage. We recommend using only hyphens and avoiding underscores or spaces in URLs. Also, keeping a consistent character case of your URL throughout the website is essential. A lowercase protocol is more convenient for the user to remember and easy for search engines to recognize.

5. Keep It Short

Shorter URLs have higher chances of getting quickly crawled by the search engine. Besides, a shorter URL is easier to remember and offers convenient copy-paste choices for users. Long URLs should be avoided at all costs since they confuse search engines.

Importance of An SEO Friendly URL- Why You Need?

Google relies on the URL structure of each content piece to crawl and index it before showing it to users in the SERPs. An SEO friendly URL helps Google understand the context of the content and whether your website should be listed in search results. Other elements that Google uses to determine the page’s ranking include the title tag, interlinking texts or anchor text, and content quality.


SEO-friendly URLs are essential to attract more visitors to your website. Google is constantly updating its algorithm to match the needs of its users. Remember, SEO is an ever-evolving game, and the algorithm can change anytime. Implement these steps to optimize your SEO URL and update yourself with the latest Google algorithm updates to get the best results.

Author avatar
Ashwini Singh