If you want your business to thrive in the digital world, you must know how to find keywords for SEO. Keyword research is vital to a successful search engine optimisation strategy and helps to create sustainable and repetitive visibility on the internet. Let’s dive deeper and understand the nuances of keyword research and how to find keywords to make your content strategy highly effective.
Table of Contents
What Is Keyword Research In SEO?
Keyword research is the process of searching and analysing search terms or phrases that your target audience enters into search engines to fulfill a specific purpose. It helps you target the most accurate keywords to consistently attract maximum website visitors. If you choose the wrong keywords, your content will attract low-value traffic or no traffic at all.
Your target audience uses such keywords to find solutions to their queries online. If you want your content to appear in those search results, it is essential that you target those keywords.
Find Keywords For SEO
Finding keywords for SEO is a straightforward process that helps you tailor your content strategy according to the needs of your audience. The process of finding keywords involves the following 3 critical steps. These steps also work for blogging keyword research:
1. Finding keywords with the help of relevant keyword research tools.
2. Analysing keywords and prioritising using vital metrics and criteria.
3. Identify the primary keywords to nail the search intent.
Now, let’s look at every step in detail.
1. Find Keywords Using Various Tools:
It is always best to use a keyword research tool to discover keyword ideas. It also provides essential metrics to save you time in the keyword analysis process. You can use Google Keyword Planner to research keywords for SEO. It is simple and free to use. You can use bigger keywords from your market niche to narrow down to more specific keyword ideas. It allows you to analyse both national and local keyword search volumes.
A keyword research tool also allows you to analyse your competitor’s keywords and find better ranking opportunities.
2. Analysing Keywords That Aligns With User Search Intent
User intent is one of the most important factors that help in higher ranking on Google. It is more important that your web page addresses your user’s search intention through the relevant keywords. Ensure to check the keyword difficulty score, as it indicates how hard it is for a keyword to rank in the top 10 search results. You should avoid using popular keywords with a high keyword difficulty score. Long tail keywords have better conversion rates since they are much easier to rank for. Remember, rule of the thumb is that your content should answer the user’s search query.
Also, estimate the keyword’s business value through vital metrics. The business value indicates the probability of the particular keyword inspiring the user to take an action that’s profitable for your business.
3. Identifying The Primary Keyword
The keyword with the highest search volume with intermediate difficulty is the primary keyword. It can be used in the key elements of the page, like URL, site title, and headings. You can also combine secondary and primary keywords to balance the keyword count in the web page content.
Once you have your primary keyword in place, nail the user’s search intent by creating content that answers their query.
Keyword research, when done right, can help you find the best set of keywords to optimise your SEO strategy and help you produce highly targeted content. This content attracts maximum attention from your readers and leads to higher conversions, thus increasing the potential sales of your business. We recommend doing thorough keyword research at the beginning of the content creation process. Revisit your keywords every 3-5 months to include the latest keywords that your target audience is using and modify your content to keep finding new keyword opportunities. Now that you know that keyword research is an essential aspect of any online business strategy, you can either start optimising your keyword strategy or let us do the heavy lifting of finding the right keywords for your website and attract more visitors to your digital business.