Display Advertising has been in the world ever since advertising came into existence. Before the “Internet Valley Civilization” display advertising was done traditionally. However, with the rise of online marketing, display advertising found a new platform, The Internet. And from then on there was Google Display advertising, Social media ads, etc, etc. Well, today I’m going to tell you what Display advertising is, and how you can use it to increase your brand awareness.
Table of Contents
What Is Display Advertising?
Display ads are usually a form of advertising that is used to increase awareness in the minds of consumers about a brand or a new product. These are image or static ads that convey a certain message from the brand. These ads are highly visual and, as the name suggests, are made to display over various platforms and grab the consumers’ attention. Display ads do not and will never include search ads. Display ads need to be very visually appealing, because only then would they be able to grab the attention of the consumers. Not only do they need to be visual but also created in different sizes to fit into all platforms. And that is why a lot of thought goes into the design of a display ad. Let’s now discuss the types of display advertising.
Traditional Display Advertising
Traditional Display Advertising refers to all the forms of display advertising that cannot be tracked or you can say is done offline. This was what ruled the advertising market before online advertising came into existence. Let me tell you about some of the most common platforms for traditional display advertising.
Billboards
Billboards are the knights in shining armor when it comes to traditional advertising. They are the ones that attract the most attention whether you’re driving, walking, or even just barely existing you’d always look up to an attractive-looking billboard. Billboards are still used on a large scale by corporations every time they launch something new. And believe me, it works.
Newspaper Ads
Newspapers were a necessity just about a few years ago. I remember how everyone in the house took turns reading the newspaper to read their favorite pages. Well, newspaper ads do very well especially when you want to appeal to the older generation.
Magazines
Magazines back then were like social media. All the gossips about celebrities, fun and informative articles, and much more were found in magazines. And so were ads. People would subscribe to several magazines and love to go through them in their free time. Display ads do great in magazines because they automatically sort out your target audience for you.
Online Display Advertising
Ever since online marketing took off, Online advertising became the best way to market a brand or product. Online Marketing is one of the cheapest and most reliable forms of marketing. With the smart filters and tools to monitor and target ads, it is extremely efficient and has been showing great results for years now. Let’s now look at a few methods and platforms for online display advertising.
Google Display Ads
These ads can be published with the help of the Google display network. You can select your target audience, keywords, and the relevant websites where you want to show your display ads and then just run with it. Google Display ads really help in driving more conversions for your brand and increase awareness. Although most of these display ads are CPM ads you can also use PPC ads as per your brand strategy and budget.
Social Media Advertising
Social Media Advertising is now one of the most common and least expensive forms of display advertising. You can use social media ads to reach your target audience effectively and it is the only platform where consumers spend so much time. The amazing filters offered by Facebook and Instagram greatly assist in selecting your target audience and tracking your ads. With this, you will be able to see the demographics of the people watching your ads and get the best results.
Affiliate Marketing
Now, this is tricky, I’m sure you’re wondering how affiliate marketing is related to display ads. But when you have an affiliate marketing plugin on your website you allow other affiliate marketers to promote your brand. Most affiliate marketers buy spaces from websites that are not a part of GDN and display your ads on these websites. This is a form of indirect display advertising.
Why Display Advertising is Important?
This digital advertising method is a brilliant way to increase brand awareness and convert website visitors into loyal customers. Here are a few reasons that reflect the importance of display advertising.
Enhances Brand Visibility
This is preferably the biggest advantage of display advertising. The visual format makes it easier for your target audience to connect with your brand voice. It is the key to increase brand visibility and ensure that you stand out despite stiff competition in the marketplace.
Engage a Broader Audience Segment
With this advertising method, you can reach a newer audience that is likely not aware of your products or services. With limitless targeting choices, you always have control over which kind of audience sees your display ads.
Advanced Tracking Capabilities
You can keep a precise track of how your display advertisements are performing using various KPIs. Both Google Display Network and Facebook advertising offer detailed tracking mechanisms to refine your existing campaigns, make informed decisions about future ad campaigns, and optimize ad spending.
Conclusion
So this was all about display advertising. With these ads, you can increase your brand awareness, let more people know about a new product, or even market a new video production. For more information on PPC advertising check this blog out.
If it all seems a little overwhelming, don’t worry. You are just one call away from setting up your PPC campaigns and generating measurable results for your business.
