Future of AI in Digital Marketing

The future of AI in digital marketing is brighter than Katrina and Vicky Kaushal’s social media images.

Artificial Intelligence is taking over the world several industries at a time. From self-driving cars to a chattering box that can control all your house appliances, AI has quietly sneaked into our home, literally.

The role of artificial intelligence in digital marketing is a fascinating topic especially when new developments are spurring every day. The power of AI allows incredible new opportunities to bud in the digital marketing space.

The use of AI in digital marketing strategies is growing as can help you deliver improved customer experiences. More than that, it can save an incredible amount of both time and money.

Here are some of the biggest AI-related digital marketing trends taking place.

What is Artificial Intelligence?

So the version that I use to explain to my niece is that it’s the machines learning to learn the way humans do.

Artificial intelligence empowers machines to think, respond to, and do tasks just like humans. It helps machines learn from experience and update their old data based on newly acquired knowledge. It’s like an updated version of the human brain in a way.

The basic principle of AI today is automating the learning and decision-making process to create knowledge/insights that help to improve performance.

And marketing is one facet where it has phenomenal potential!

How Is AI And Digital Marketing Interlinked?

While a limitation with AI is that it can’t fully grasp the technical complexities and requirements of your marketing needs, but it can track users and competitors to provide suggestions that closely match to your goals! It can’t replace your workforce, but it can assist them and fuel their productive outcomes.

Here are aspects of digital marketing that AI has taken over!

1. Persuasive Content

At present, the market has around 100 to 200 AI tools specifically dedicated to writing different types of content, such as blogs, scripts, and ad copies! This market is growing by 20-30% every year!

Here are ways in which AI can enhance your content:

• AI enables you to find endless ideas so that you never run into content blocks.
• Pitch your services in a compelling manner through Ad copies.
• Prepare a script for your promotional activities and tweak as per your needs.
• Proofread all content pieces on your website and ensure that your grammar is flawless!
• AI can reduce your research time.
• Seamlessly navigate through different tones.

2. Detailed Tracking For All Marketing Activities

Currently, the market has 200 to 300 AI tools specifically designed for creating and managing Ad campaigns. Over 60% of marketers have used such tools and demonstrated trust!

Here are ways in which AI can automate your campaign management:

• Automatically set bidding amount in response to real-time updates on user actions
• Helps you in learning about user preferences and other behaviors to fine-tune your targeting strategies.
• Based on customer engagement and competitors, provide suggestions to make your ad layouts and CTAs more effective.

3. Customer Assistance

According to Mckinsey’s survey, AI reduced customer operations related cost by 30% for most companies, while 57% of business leaders have expressed satisfaction with AI!

How can AI revolutionize your customer journey? Here’s how!

• Virtual Chatbots.
• AI-powered Ticketing and Booking System.
• Personalized Recommendations for Users Based on Their Search History.
• Detailed Analysis of Customer Feedback.
• Tracks task of the customer service executives and their performance on ground!

Future of AI in Digital Marketing

Voice Search is transforming the way we do SEO

Hey Siri, please don’t take over my job!

More Google searches take place on mobile devices than on computers which sheds light on why the hands-free way of data input while on the move has risen. (Covid has any way got us habituated with the no-hands lifestyle )

AI is mastering the art of understanding human speech, which has made the process of voice search more convenient.

You can just ask your phone a question as you would to a friend, isn’t that the dream? Not if you actually had friends growing up, then we are not the same!

The accuracy with which these algorithms understand human speech is so brilliant it’s almost frightening. Digital marketers and SEO experts need to optimize their content for voice search if they don’t want to miss out on the massive audience that has already pivoted to voice search completely.

Almost 60% of consumers have used voice search to find business information in the last year. Thats a big percentage for a fairly recent technology. Wouldn’t you say? And it’s only going to increase from here.

Virtual Reality is shaping the e-commerce industry

Have you tried the try-on feature of Lenskart?

Surreal! Thats how this marriage between augmented reality and marketing feels like. But what comes out of this amazing collaboration?

An incredible consumer experience.

The only edge brick-mortar shops had over online shopping was the inability to try on the products. With augmented reality, offline shopping has lost its biggest USP. This magnificent technology allows the user to virtually try on dresses, place furniture pieces in your house, or try the new paint on their walls, literally.

Many brands have hopped on this trend to elevate their e-commerce marketing strategy and the ones that haven’t adopted AR/VR yet will soon be forced to dive right in or be left behind.

Chatbots are the undeniable future

Chatbots are another great tool that we have received from magical machine learning technology.

Consumers have become used to chatbots and are already very comfortable talking to them.

But what’s unexpected is that these chatbots are now becoming so sophisticated that it’s becoming increasingly difficult to distinguish them from a real human. In fact, two-thirds of customers don’t know that they’re already interacting with AI tools. It’s true, we didn’t make up the numbers!

Facebook was forced to close an experimental chatbot project recently after the bots started creating their own unique language. Real-life space odyssey feels?

Many companies are developing chatbot technology so we’ll continue to see advances soon. It won’t be long before chatbots are standard and expected on every website and app. Companies and digital marketers who aren’t using them yet should take note so they don’t fall behind.

AI-driven content marketing

Artificial Intelligence is developing the ability to take care of the entire content generation process. It can create copies and images specific to each consumer based on their past activity.

AI will also be useful for identifying what stage of the buying process a customer is at. If it detects that they are “shopping around” – comparing products and services that are available – it can serve content designed to differentiate your product or service from those of competitors. If it detects that they are ready to make a purchase, it can target them with promotions urging them to “act now” to take advantage of a limited-time offer.

AI will soon be the heart of digital marketing. It’s not about if anymore, but when.

Conclusion

Artificial Intelligence is the future of digital marketing, the sooner companies and digital marketers digest it, the better it would be for their businesses.

Frequently Asked Questions

Q1. What are some emerging trends in AI and digital marketing?

According to industrial reports, here are the AI trends that are sweeping the digital marketing industry!

• Data Analysis: 61% of marketers state that AI is reshaping the way marketers gather and interpret data.
• Technical: 80% of businesses state that AI is taking over IT, creative, and content-related jobs and fueling their efficiency!
• Customer Support: 97% of mobile users are becoming more used to AI chat assistants for customer service issues.
• SEO and SEM: Moreover, a range of AI tools can manage PPC ad campaigns, track competitors, analyze user preferences to recommend items, and automate optimizations for different social media platforms!

Q2. What skills will digital marketers need to thrive in an AI-driven future?

AI is not here to snatch people’s jobs or replace the human force. Humans are good at what they do, but AI is there to help them overcome any limitations they experience!

• Coding
• Graphic Designing
• Writing
• Data Interpretation
• Soft Skills

Q3. How can AI improve the customer experience in digital marketing?

Here are things AI can do to improve customer experience:

• Book appointments between users and consultants.
• Group user complaints and track which stage/part of the customer journey receives the most complaints.
• Track user journeys and upsell or cross-sell packages.
• Virtually guide users through online application processes.
• For petty issues, AI can handle refund or other forms of service recovery. But human force would be needed for more complicated problems!
• Send virtual reminders to users for completing an action or attending some event your users signed up for.

Q4. What are some AI-powered tools that digital marketers can use?

Digital marketers can harness these AI tools to their advantage!

• Jasper.AI – Content Generator
• Acquisio Turing – Ad Campaigns
• Cortex – Social Media Content Optimizations
• Hubspot – Customer Relationship Management
• Crayon – Data Tracking, Analysis, and Interpretation