What Is Topical Authority? How Does It Work?

How Does Topical Authority Work?

When building your site and working closely with the SEO part of it, you must have heard ” topical authority” several times. As you want to grow your website’s online presence immensely on the web, understanding this technical term of SEO is more important.

So, through this blog, understand what topical authority means, how you can build it, and why it plays an essential part in building your website’s ranking. You can always connect with an SEO expert or advertising agency that can help you understand these SEO terms and their value better. However, if you want to take matters into your own hands, here’s everything you need to know.

What Is Topical Authority?

what is topical authority

The term topical authority simply means your website’s credibility in a topic related to you. It shows your level of expertise in a particular subject that interests around your business. For example, Amazon has become the leading name in the e-commerce industry. The reason behind it is simply that the company has spent years in excelling this domain and delivering high-quality services and products to its clients.

The trust that the users have put into the brand has made it gain the trust of other users and even the search engines. This is referred to as building topical authority. It entirely depends on the kind of content you put on your site. As the quality of content increases, so does your topical authority.

Here is a small example to help you understand this term even better. Our team has been putting out blogs that cover subjects like digital marketing, advertising, SEO, and others for years. This has helped grow our topical authority over the period. Google will automatically rank our content higher in these subjects. So, from a topical authority SEO perspective, with high-quality content, Google will rank your content higher when compared with a website whose topical SEO is weaker.

How To Build Topical Authority Of Your Website?

Now that you have a better understanding of what is topical authority in SEO, you must be wondering how can you work in favour of it. Building topical authority for every brand or business is vital as this will help them rank better on SERPs. Remember, working on any SEO-related topic is not any overnight magic! SEO takes patience along with the right efforts.

From thorough research and developing a strategy to proper execution, everything must be in sync to build or maintain any brand’s topical authority. Here’s when connecting with an advertising agency is essential, as they have SEO experts who can help you work on this effectively.

But if you’re someone starting new and want to take things into your own hands, here are some strategies that will solve your query of how to build topical authority:

Choosing A Niche

Making a particular topic or subject pillar of your website is the primary step one must make to increase one’s topical authority. The SEO term “topical” itself suggests the focus on one niche. This doesn’t mean you have to fix yourself to just one topic. You can, but you can also cover topics that are closely related to your niche. This process can also be referred to as topic clustering.

When you start compiling content, you form topic clusters that promote your content as a credible source. This also helps the search engines to understand that this content is valuable and has more plausibility than other content for the same niche. Through this, you are focusing on all broader topics in the same niche. Solving all queries of your audiences.

Developing A Content Strategy

Before putting any type of content out, you must have a proper strategy to work on. A content strategist can help you build a detailed strategy that will make topical authority grow consistently. This process can involve steps like understanding what keywords work best in the niche, what readers of this specific subject are looking for, focusing on delivering content that is easier to understand or share, and plenty of other things.

You can even plan on starting with the main topic and then leading the content creation game towards related topics within the niche. Building a strategy and working on it will give you the power to control that only high-quality content goes onto your website.

Better Keyword Research

Keywords are the most important to improve the SEO of any website. If you’re thinking about how to build topical authority of your content, then start by infusing more relevant and search-friendly keywords. Use keyword research tools that can help you find more relevant keywords related to your content with higher volume. You need to increase the number of keywords in the niche your website is ranking for.

When this technique is used with well-written content that is unique and serves the purpose of the query, it will be ranked higher on the SERPs. In short, your website should rank for more keywords to get a higher topical authority.

Catering To Search Intent

Every user comes to your website or blog with a query. Your content gets more topical authority when you feed the user’s intent. When learning how to build topical authority, this is one of the most looked at aspects. What is the reason any user is coming to your content is crucial for you and the search engines. Google and other search engines have algorithms that figure out why any user is coming to your content.

When learning what is a topical authority in SEO, this concept of focusing on user intent will gain you much credibility. Writing compelling content that feeds every user’s search intent will make you a reliable source on the internet. And that’s how you can build your topical authoritative SEO.

Why Is Topical Authority Important In SEO?

Now that you have seen some of the strategies that you can use to improve your topical authority SEO, you must be thinking, why is it really important? Well, it is important to improve your marketing strategies. Not only it improves your SEO, but it is also effective in many other ways, as listed below:

  • Brings more organic traffic
  • More backlinks
  • Improved trust


In the end, it is crucial that you learn everything about topical authority to excel in your SEO game. If you want to achieve credibility for your content or website. You can learn to improve it slowly; however, you can also connect with an advertising agency that has experts overlooking this subject.

Author avatar
Alisha Shaikh