What Is Domain Authority In SEO?

After creating a website, you will want to know how well your website is performing. Domain Authority is one of the things that will help you study and weigh your website performance. If you are wondering what is domain authority in SEO, this guide has answered the question. Your site must have a good Domain Authority so that the search engine prefers your website over others. This blog will explain what is Domain Authority in SEO and techniques to improve your website’s ranking score.

What Is Domain Authority?

Domain Authority is a search engine ranking score that shows how well your website performs in search engine results. Your website ranks between 1 and 100, so the higher your website ranking score is, the better your online presence. Higher domain authority lets your website content rank in the top results when someone has searched for a query.

How To Check Domain AuthorityHow Domain Authority Score In SEO Is Calculated?

Domain Authority is calculated on a scale from 1 to 100 with an SEO tool called Moz. It calculates DA scores based on more than 40 factors, including inbound links and root domains. There’s no definite level of excellent or bad Domain Authority. However, having fewer backlinks gives your site a lower ranking score, and websites with high inbound links always have high Domain Authority. Moz evaluates multiple figures and compares them with those of competitors. Eventually, it generates a score between 1-100, indicating the likelihood of website ranking in search engines.

How To Check Domain Authority?

To check Domain Authority, you must use Moz’s link explorer, MozBar, or the SERP analysis section of Keyword Explorer. You can also find different DA checkers online, like the website authority checker by Ahrefs. You can simply visit the website and enter the link of which you want to know the domain authority.

What Is A Good Domain Authority?

So, what could be a decent domain authority score for your website? Although websites with huge numbers of external links usually have high domain authority, scoring the highest possible DA score should never be your goal.

Instead, we recommend analyzing and comparing your domain authority score with those of your top 5 competitors. Your primary goal should be to achieve a DA score that is closer to your competitors’ domain authority. Your website has managed to get a good domain score if you achieve the goal of achieving DA similar to those of your competitors.

How To Improve Domain Authority?

The constant attempt to improve your Domain Authority is crucial to improve the ranking score. Sometimes even when we think our website is performing well, it still isn’t at the top of the result page. To improve the domain authority and to get ahead of the competition, listed below are some effective techniques:

Analyse Your Inbound Links

Analyzing backlinks to your website content is essential to understanding whether the links are from high-authority sites. Google doesn’t prefer a website with backlinks from low website scores or scams.

Build High-Quality Backlinks

Through skyscraper techniques, building high-quality backlinks has become super easy. This technique is a process of making your content better than your competitors. Updating your website and adding new information is one of the ways to keep getting better inbound links.

Share Your Web Content

Sharing your content on other social media platforms can also help you increase your online presence. It also gets your site effective backlinks from higher domain authority websites. Promote your website through Instagram, Facebook, YouTube (If you have a channel), email, newsletter, etc.

Why Did My Domain Authority Change?

Google updates the domain authority score of different websites to ensure their precision in search results. The SEO tool Moz consistently crawls the internet to note recent changes in various websites’ backlink profiles and adjusts domain authority score accordingly.

If it has increased, congratulations for the hard work you have put in.

However, if the domain authority score has decreased, there is a high chance that your competitors or high-ranking websites have published newer content and obtained high-quality backlinks from reliable sources.

Domain Authority Vs Page Authority

Many people aren’t clear about the difference between Domain and page authority. Therefore, two main differences will make this concept more straightforward for you to understand the differences between both.

Focal Point

Domain Authority estimates the performance of the entire web on search engine result pages. At the same time, page authority ranks each website page individually. Page authority enables you to look through the performance of each page. This includes the blog page, website content, and product page to decide which requires the updation to get a higher ranking score.

On-page SEO

Domain Authority considers on-page SEO necessary, but page authority doesn’t take on-page SEO, such as keyword usage, content optimization, and process, into account.

Use Domain Authority In An SEO Campaign

Domain Authority is one of the crucial metrics that measures the success of an SEO campaign. A high DA score helps you gain insights into the effectiveness of your SEO link-building efforts.

For example, you have a piece of content created as a part of your website’s SEO efforts, and it gets linked to, from various authority sources. In such a scenario, the domain authority is likely to increase. A relative domain authority score can provide an overall progressive view of your digital marketing performance.


Remember, creating great content is the best source of obtaining the highest ranking score in SERPs. And now that you know what is Domain authority in SEO, keep updating your website content to make better content than your competitors and achieve higher backlinks scores.

Author avatar
Shivani Rai
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