What Is EEAT And How Does It Affect Your Website?

What Is EEAT And How Does It Affect Your Website?

Google judges your webpage based on the credibility of the page, author, and website. EEAT is Google’s algorithm that helps Google in this process so it makes the proper judgement on your web page. Google has the search quality rater guideline to evaluate your webpage, and EEAT is a part of it. Now, to understand what is EEAT and what impact it has on your webpage, you must understand this algorithm in detail.

What Is EEAT & What Are Its Importance For Your Business?

Google EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s search evaluators use EEAT to estimate the website’s credibility, originality, and content quality. And the downfall of any of these will adversely affect your ranking score on the search engine result page. Understanding EEAT is significant if you want to increase the Domain Authority of your page. Below is the breakdown of EEAT to let you know what Google is looking for from your website.

What Is EEATExperience

Experience means that the person who wrote the website content should have the knowledge and understanding of the topic from their own experience. Through this, the chances of the result are usually accurate and reliable to demonstrate to the audience.

The best example you can look through is the product review. Who are you more likely to trust, the person who has used the product or the person who is reviewing the product just for the sake of it? Ofcourse, the person who has used the product. You can show the authenticity of the content by showing your experience in the form of photos. Use the Alt text wisely here to let Google understand the picture clearly.


Expertise comes with loads of knowledge and skills about a specific topic. And when someone writes about something, they must have detailed knowledge to prevent the audience from absorbing false information. Let’s say your website is about pharma and health-related content. You cannot give wrong information as your audience will look up to your blogs. So you must demonstrate that you are an expert in your niche to prevent your website from getting affected. There are ways to do that, and below are a few ways to enhance your genuineness through the Expertise of EEAT Google.

  • Add up the information about your writers on your About Us page with certification, awards, education, or anything that shows their experience with a particular niche.
  • You can also include the reference links of the articles and sources you have taken information from.
  • Ask your writers to fill in their qualification information about them on the author page.


If you want to show authoritativeness on your webpage, accumulating external recognition is one of the best sources. It includes awards, media coverage, and endorsement from reputation organizations. Your recognition will make your website a go-to source for your niche. You will also be considered reliable, trustworthy, and an expert. Another thing you can do to win authoritativeness from Google is showcase your customer’s review on your website.


Trust is a metric evaluated by experience, expertise, and authoritativeness. It is the most critical metric of Google EEAT SEO. Be cautious about your content, and show your knowledge and expertise about your niche to win the trust of Google for your content. Google EEAT is part of the search quality rater guideline to identify the page’s authenticity. If you sell your products on your webpage, give your customer your contact information after the payment so they won’t be sceptical about your webpage.

How To Improve Your Webpage EEAT In SEO?

You don’t need to run through your SEO strategy to enhance the EEAT of your website. Looking over small things like content quality, using credible sources, creating a positive brand reputation, etc. A few of these are explained below in detail.

1. High-quality Web Content

High-quality content means content that answers the user’s query and is entirely user-friendly. That provides satisfaction to the user by updating the new information whenever needed. While doing keyword research, looking for trendy questions related to your topic and adding them to your content will help you satisfy your users to a different level.

2. Transparency Between The Author And The Audience

Audience retention is the end goal of every website administrator. And it can only happen when you keep the author and readers transparent. Audeicne should get a sense of genuineness from the author’s profile. Ask your authors to add their qualifications and details to win the audience’s trust.

3. Utilize Reliable Sources To Improve Google EEAT

If you do not hold a qualification or certificate, adding the reference link at the end of your content page is wise. Ensure to add links from reliable sources, studies and research papers, etc. The sources may differ by field. Still, they could include academic databases, links to experts’ and agencies’ sites, and new publications.

4. Maintain Brand Reputation Google EEAT

Trust is built from the online reputation of your website. So maintaining your online reputation is crucial for improving EEAT Google. To keep your website clean, keep a close tab on customer reviews and clean off the negative ones from your website. Or reply to them professionally and respectfully.


Good brand recognition and reputation are crucial to improve your EEAT Google. Now that you also know what is EEAT and its importance, run through the tips mentioned to enhance your website’s EEAT to demonstrate your website’s authenticity.

Author avatar
Shivani Rai