Web Design is the first step when it comes to developing a website. First, the entire website needs to be planned; only then can we move to the execution stage, web development. Web designing is a critical step while building a brand because it decides and projects the brand’s aesthetics and identity. In this blog, We’ll find out the answer to the question, “what is web designing and what are its key elements?”
Table of Contents
What is Web Designing?
Web Designing refers to the planning and ideation of the key aesthetics and features of the website. Web Design is, like I said, the most crucial because the brand’s image depends on it. It needs to be planned by keeping in mind the brand’s colors, visuals, and the general idea it conveys. There are 2 elements to web designing called visuals and functionality. And now we’ll see how to plan the elements in order to effectively convey the brand’s image.
Visual Elements
The visual elements are the key ingredients in the recipe for a perfect web design. The visuals play the biggest role in attracting and retaining potential customers. The more beautiful the website, the more likely you are to discover more about it. Let’s learn some of the features of the visual elements that need to be kept in mind while designing your website.
Fonts
The fonts you use on the website need to be the optimum representation of the website. They should go well with the aesthetics and aura of the brand. If the brand is funky, you can use a hip font like comic sans, and if it is a luxury brand with high-end products, you can use something like Deluce. The font should complement the rest of the website design.
Colors
The colors of your website design are the most important. They affect your brand’s visual perception and create its overall aura. The color scheme needs to be carefully decided based on the style, idea, messages, and motive of the website. No matter how much we try not to, we always perceive brands and designs based on their colors and aesthetics more than anything else. And that is why a web designer needs to focus on the color scheme of the website.
Layout & Shapes
The Layout and shapes you use in your website’s design are extremely crucial when it comes to the look of the website. The shapes need to be in sync with the layout of the website. You also need to make sure that the layouts and shapes your use for your website appropriately convey the message of your brand. The combination of the right shapes with the right colors is what makes the most effective web design.
Images and Videos
The images and videos are the key ingredients, and they are the ones your need to be the most decisive of. The images and videos you use on your website are a direct representation of your brand and if not used appropriately can be held against you. So it is advisable to sit with the PR and creative team while you create and place the images and videos on your website.
Functional Elements
For everyone wondering what is web designing and how it functions, here is your answer. The functional elements are important when it comes to making an interactive, user-friendly website. The more easy and relaxing it is to walk through your website the more will users be willing to browse through it and consequently refer it to others. So let’s study some of the things you need to keep in mind to enhance the functionality of your website.
Navigation
Website navigation is what determines the ease of its functionality. Navigation enables the user to go through your website with ease and no confusion. The right navigation will help users to easily go to your website and discover its features. Efficient website navigation will enable new users to understand your products and services easily and improve the overall experience of your website. Charming navigation will complement the visual elements of your website and make it more appealing.
User Interface and Experience
The user interface of the website is where the user interacts with the website. And the end goal of making an efficient user interface is to make the interaction between the user and the website easier. Navigation is a part of the user interface whereas the interface comprises much more. The best user interface will require the least effort from the user for the best results. The best example of an interactive user interface is Google Pay. Even though there are several other applications people are switching to GPay because of the brilliantly designed interface that gives a more friendly experience to the user.
Site Structure
A well-planned site structure enhances your website’s user experience. Site structure refers to the map of your website. An easy-to-use site structure will enable the users to easily explore all the pages of the website and is necessary to ensure all the users are not getting lost using your website. It also helps in the Search Engine Optimization of your website by making it easier for search engine bots to crawl through your website. These crawlers are Google’s way to find out the best websites to show in their search results.
Browser and Device compatibility
Now you are pretty sure that a lot of people are going to be visiting your website right? Well, then we need to make sure that your website works on all browsers and devices. That is what this part is about. The website’s browser and device compatibility should be optimized on all of these platforms. With the number of devices and browsers out there you never know from what device or browser a user might log in which is why this is essential.
We just read what is web designing and all about its elements. With the suggestions in this blog, you can easily understand what is web designing and create the best design for your website. I hope this helps you create a compelling website for your customers.
