Amazon is the biggest eCommerce platform on the internet, today. Most businesses start with uploading their products on Amazon and then expanding. Now with the uncountable competition on Amazon for all products, employing an effective Amazon Marketing Strategy is the need of the hour. And today I’ll show you how to build an effective Amazon Marketing Strategy in 5 easy steps.
Amazon SEO Strategy
Now of course Amazon is an eCommerce platform first, but it is also a search engine for products available worldwide. And if it is a search engine, then you can obviously use SEO on it. Amazon’s Search Engine is A9 which also has an algorithm similar to Google. While creating your Amazon products page, you need to ensure using common, relevant, and easily discoverable keywords. Just like Google, on Amazon, a higher ranking leads to higher traffic. Did you know? More than 60% of users don’t get past the first page while buying something. You need to include your primary keyword in the product listing and the secondary keywords in the description. Also make sure your product pages are up to date, relevant, and include the best keywords.
Focus on Your Amazon Review Strategy
Customer Reviews are extremely important for any industry. Especially when it comes to the E-Commerce industry people tend to trust reviews more often than in real life. It is a known fact that you cannot touch the products when you are ordering them online. And Amazon recognizes that human beings tend to trust one another while ordering anything online. And that is exactly why you need an effective Amazon review strategy. This includes using the best reviews at the top of the product page and urging customers to write more positive reviews. How you can ask your customers to write more reviews is simple. You can add notes along with your products requesting the customers to write a review, you can use email and SMS marketing as a source to get more views from existing customers and also post on social media encouraging your followers to review your products.
Social Media Marketing For Amazon
You can always use social media to promote your products on Amazon. You can run ads, create a good Social Media Marketing Strategy, and compelling to attract followers and promote your products. The filters on Facebook and Instagram ads can help you make sure your products reach the right target audience for the least price.
Just like Google ads, Amazon has its own PPC ads that you buy to promote your products on Amazon. There are 3 types of Pay-Per-Click ads on Amazon. Sponsored Brand, Sponsored Products, and Sponsored Display. Sponsored is primarily directed towards brand awareness. Whereas Sponsored Display ads show up during related searches, where only one product is shown based on the product searched. Based on your product and brand you need to plan an effective PPC campaign to get the best results.
I’m sure you’ve read several articles suggesting some good products online. Well, that’s affiliate marketing. How it works is you create an affiliate link that allows anybody on the internet to get your brand some customers through referrals or sharing the links. In case the referral buys your product you just pay a small fee called the Affiliate commission in return for the referral. This can help grow your business and gain more brand awareness since there are several people out there with their own affiliate marketing business waiting to help you.
These were the best ideas to create an effective Amazon Marketing Strategy. With these, you can enhance your brand awareness and grow your customer base on Amazon. For more strategies to grow your eCommerce business in 2021 check read this article.