Are you wondering how mobile marketing is going to boost your business? it is one of the easiest ways to reach the desired set of audience and build customer relationships. Mobile marketing lets you communicate with your customers through an effortless medium of phones. Let’s discuss how mobile marketing contributes to the growing era of your business!
Table of Contents
Top 5 Benefits of Mobile Marketing
Low-Cost
Many traditional marketing strategies are more expensive compared to optimising your website for mobiles or sending text messages.
This is a major advantage, especially for small businesses with limited marketing budgets. It is the way to go if you want to reach a lot more people for a fraction of the cost of traditional advertising.
Creating campaigns for mobile is also a lot easier. Due to the limited screen size of mobile devices, the quantity of information you can include in a piece of content is substantially lower. As a result, the content is more effective because it is basic and to the point.
Helps in building customer relationship
Most of the customers are often glued to their phones and mainly utilise them for personal communication and messaging. Customers can interact with their favourite brands to form deep bonds with them, causing them to be loyal to the brand and even encourage others to join.
Track user response easily
User reaction to your mobile campaigns may be measured nearly immediately via downloads, page views, customer opt-ins, and a variety of other methods, depending on the mobile marketing strategy employed. Regularly monitoring these statistics can help you better understand and analyse user behaviour and identify ways to improve your business.
Target specific location
One of the most significant advantages of mobile marketing is that you can target customers based on their location. That’s a huge advantage for any company. People, carry their smartphones with them everywhere they go. You can use mobile devices’ geo-targeting capabilities to your advantage.
This involves sending out more relevant advertisements based on the user’s location. Geo-fencing is another option. When a device enters a certain location, geo-fencing sends out notifications, alerts, coupons, or other offerings. It is also known as Hyperlocal targeting.
Boosts Search Engine Rankings
Search engine rankings are complex but if your organisation has social media accounts, it will get easier. For instance, if you have social media accounts like Instagram and Twitter linked to your website, then there are chances of both appearing in the results.
It will help you boost your Search Engine Optimization rankings!
Types Of Mobile Marketing
Here’s an elaborate list of strategies to help you dominate your customer’s mobile screens!
1. Marketing via App
You can market yourself using gaming, productive, or even shopping apps. With apps, you will find a broader user base to target!
- Provide users with coupons for performing specific actions.
- Play your ads as short videos or static banners, ultimately leading to your landing page (your website homepage or Google Store app).
- You can even ask gaming app developers to include your product brand in specific segments of their story
2. Mobile Push Marketing
If you have an app, you can push notifications on your users’ mobile phones for the following events!
- Abandoned carts.
- Schemes.
- New Product Launches
- For different moods and events throughout the day, when people are more likely to visit your app – This can be done based on seasons too!
- Or send location alerts when people are nearby!
- To update on the status of any delivery or project
- To ask people to rate and review your services!
3. SMS Mobile Marketing
SMS marketing is bound to give more user engagement than email campaigns – In the form of open rates and responses. One thing that makes SMS campaigns stand out is that they don’t require high-quality graphic images or appealing layouts!
You can consider SMS campaigns for the following activities:
- Flash sales, limited-time offers, or exclusive discounts.
- As reminders for bookings or appointments.
- To send OTPs or other verification details.
- To update users on the status of the goods or services they ordered!
- To thank or remind people to rate your business offerings.
- For exclusive event invites or loyalty programs.
- For seasonal, festive, or personal milestones-based greetings!
4. Location-based Mobile Marketing
This type of marketing revolves around customers’ location. In this strategy, you can bombard users with recent product releases, trending collections, or discounts if they are at your rival’s store. And you alert them of your physical presence if they are near your store!
Here’s a breakdown of how this strategy is implemented!
- Geotargeting: This technique heavily depends on the IP addresses of the users’ mobile phones to ascertain their location and send them messages/alerts based on their proximity to the store or competitors.
- Geofencing: This uses GPS technology to define the range within which users are to receive your marketing campaigns.
- Beaconing: This technique requires WIFI or Bluetooth to target customers within a small distance. The beacon sends a signal to the mobile phone of customers who enter the designated range, following which they receive promotional alerts.
- Geo-Conquesting: Here, you set a boundary around competitors’ stores, and then, using GPS technology, you track customer location and send them your campaigns! This is done to divert customers towards your store!
5. QR Code Marketing
When interacting with people at stores or distributing brochures, you realize that there are several touchpoints that can be utilized for marketing your offers. QR codes allow you to easily convert any space into a promotional activity. They also make print ads easier to track, which are otherwise difficult to measure in terms of efficiency!
- You can include QR code in your physical pamphlets to redirect users to the designated landing page (as URLs look too awkward on printing material)
- You can stick a QR code to the walls of your store, and people will learn about your product collections and offers!
- With QR codes, you can track the number of scans, their geographic distributions, and even the demographic details of users who conducted these scans!
- You can even install QR codes in your streetside banners like Coca-Cola did in 2011 Germany.
- You can add your QR code to a signage board or a display board while hosting or participating in marketing events!
- QR codes can be out on newspaper ads too!
Conclusion
If you are a growing enterprise Mobile Marketing will definitely help you in growing your business with minimum effort. As we discussed above, it is also very cost-effective and time-saving. As a marketer, it will help you in gauging the market behaviour and take decisions accordingly that will benefit your business
Frequently Asked Questions
Q1. What is mobile marketing and its importance?
Ans. Mobile marketing refers to any promotional activity that happens on phones tablets. etc. It helps you to reach the audience through push notifications, mobile apps and ads.
Q2. What are the types of mobile marketing?
Ans. In-app marketing, social media marketing, SMS marketing are some of the types.
Q3. What is the mobile marketing strategy?
Ans. A mobile marketing strategy is a part of a digital marketing strategy that aims at reaching the right set of audiences via mobiles and tablets.
Q4. What are the benefits of mobile marketing?
Ans. These are the benefits:
- Low-Cost
- Helps in building customer relationship
- Track user response easily
- Multiple marketing
- Target specific location
- Boosts Search Engine Rankings
- Potential reach
