What Is Mobile Marketing? Everything you need to know in 2022

What Is Mobile Marketing?

Mobile Marketing is one of the easiest ways to reach your customer! More than 5 billion people in the world are unique mobile users. This consists of over 66.6% of the global population. Now that you can understand the significance of mobile marketing for your business let’s discuss mobile app marketing strategies.

Mobile Marketing: Meaning

Mobile marketing is a part of a digital marketing strategy and aims at reaching the audience through smartphones, tablets, and other mobile devices. Social media marketing includes reaching consumers via websites, email, SMS and MMS, social media, and apps.

Top 5 Mobile Marketing Strategy

Mobile Marketing StrategyEmail marketing

If you want to update your users with the latest promotional offers, then creating a mailing list is a great way to do so. This is one of the greatest ways to generate revenue and increase your retention rates.

App mobile inbox

Like in-app messaging, your app’s mobile inbox is good for sharing less timely messages related to changes to the product or terms of service. However, you might also share promotional offers there as well. You’ll be able to set a target time length before messages expire in the user’s inbox, and you’ll have access to strong analytics to understand which messages were opened and which ones were clicked on.

In-app messaging

Mobile users can use in-app messaging when already logged into your mobile app to engage with your brand. For example, your mobile marketing strategy for in-app marketing might include onboarding information about the buying process, promotional offers, and “upsell” offers to encourage additional purchases. Unlike mobile phones’ push notifications, all users of an app have automatically opted into notifications so that it will reach your entire user base.

Push notifications

If you have a branded mobile app, you can send push notifications to users who have opted to receive your messages. Such notifications can take the form of alerts that appear on the mobile phone lock screen. Push notifications are one of the best ways to get your customers back to use your app “your product is running out” or limited-time-offers. Also, showcasing new product announcements, and for sending “did you forget something?” messages to users who have added products to their shopping carts but have not bought them. This will help you in improving the response rate of your push notifications, try using emojis, push-action buttons, advanced targeting, and personalisation.

Text messages

SMS messaging or text messaging is one of the quickest ways for users to opt in to receive offers and send customers to a landing page where the brand can share limited-time offers and other promotions with users. In addition, SMS marketing provides a powerful delivery platform for marketers: 90% of texts are read within three minutes of receipt.

What is Mobile App Marketing?

One of the major components of mobile marketing strategy is mobile app marketing. This is the process of creating marketing campaigns to reach your consumers at every marketing stage. This helps you engage your app users throughout their entire experience with your app, including discovering your app, downloading it, and completing the onboard procedure.

Types of App Marketing Strategy

Mobile App MarketingLanding page and blog of your app

A landing page is a critical mobile marketing strategy that allows users to learn more about your app on mobile and desktop. This is a cost-effective method where SEO (Search Engine Optimization) can attract new users. When setting up your app’s landing page, it’s important to offer a visualization of what users can expect if they install. Your landing page should include links to your app in the App Store and Google Play Store with a clear call to action. Your app vertical will dictate other needs, such as gameplay trailers for mobile games. However, displaying user reviews and including screenshots of your app’s user experience is critical.

App Store Optimization

If you want to improve your app’s visibility in the App Store and Google Play Store the App Store Optimization is the best way to do so. If your campaign is directing a large number of users to the App Store, then your app should be capable enough to complete the install, hence this is one of the crucial stages in the users’ journey. ASO can also attract organic users without cost.

Just like SEO, ASO requires you to identify and utilize keywords that will help your app rank high in the App Store. It is also essential to include screenshots of your app and a video of in-app use.

Influencer marketing

This type of mobile app marketing is gaining momentum. It uses influencers to reach users and promote your brand.  influencers play a vital role in achieving your marketing goals. For instance, you can give an influencer ‘perks and giveaways’ that they can share with the audience. Paid product placement is also one of the app marketing strategies that you can try. Influencer marketing is one of the cost-effective ways to reach your audience as the paid ad offers you a free hand and creative control while providing you select the right influencer.

Paid campaigns

Paid campaigns help in bringing new users to your app through paid ads. For best results, you have to set up campaigns and adjust your ad spend over time. Before launching a campaign you need to know the users you want to attract. Accordingly, you work on the in-app actions you want them to complete.

Marketing strategy

Promoting your app plays a crucial role in the app marketing strategy. Developing a user-friendly app, answering your customers’ queries, upgrading the app and promoting the app are some of its key elements.


Mobile Marketing is one of the best ways to gain the attention of your consumers, be it through email marketing or inbox messages. Almost all household in today’s world has a mobile phone, and hence this proves to be one of the booming digital marketing strategies.

Frequently Asked Questions

Q1. What do you mean by mobile marketing?

Ans. Mobile marketing is a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices via websites, email, SMS and MMS, social media, and apps.

Q2. What is mobile marketing and example?

Ans. Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.

Q3. What are the types of mobile marketing?

Ans. SMS Marketing.
Social Media
Location-Based Marketing (GPS)
Proximity Marketing
In-app Marketing

Q4. What are the mobile marketing tools?

Ans. Below is a list of mobile marketing tools:

  1. Buffer
  2. AdMob by Google
  3. Boostfy
  4. GetResponse
  5. SEMRush
  6. SlickText
  7. Localytics
  8. Kiip
Author avatar
Anasia Dmello