How To Use Inbound and Outbound links To Improve Your Ranking?

Inbound And Outbound Links: How To Use?

If you want to rank your website at the top, you should know how to use inbound and outbound links. Interlinking plays a significant role in ranking your pages higher on the search engine result page. These links share the origin website’s authority with the destination website. Inbound links are all your backlinks that come from other websites or a different domain name. In comparison, outbound links are links from other websites. But how do you use them to rank higher?

This blog will walk you through the complete guide on how to use Inbound and outbound links to increase your page’s authority and be at the top of the SERP.

How To Use Inbound Links and Outbound Links?


Inbound and Outbound links are essential as they provide supplementary context to Google about the page. The links also improve the user experience by giving hassle-free navigation to the web. It isn’t easy to find and visit other pages without such links. Here’s the guide on utilizing these links in your content page.

Outbound links: Best Practices

Anchor text with relevant keywords: Anchor texts are the text that appears when you hover on the link. Use keyword-rich anchor text while adding outbound links to your page to improve your SEO.

Limit your outbound links:  Add minimum and relevant links on your page to avoid getting a spammy tag from the search engine. If you add more than two links, use keyword-rich anchor text.

Add only qualitative links:  If you want to optimise your website’s search engine ranking, it’s advisable to avoid including pages with low authority or orphaned pages. Focusing on some quality outbound links is better than piles of low-quality links.

Use relevant websites with links: It is suggested to use relevant websites while adding outbound links to your website or articles to provide value to readers.

Inbound Links: Best Practices For Building

Acquiring high-quality Inbound links is crucial to improving your site’s visibility to rank higher.

Create quality content: Creating quality and relevant content is the most effective way to get inbound links. This can be created through blog posts, videos, infographics, and more.

Reaching out to other websites: Emails, comment sections, and link-building tools are the most common ways to reach out to other websites. You can contact websites with the same niche and ask them to interconnect.

Influencer Marketing: Influencer marketing is an effective technique through which you can work with other influencers in your industry to promote your content and acquire inbound links. The influencers can be bloggers, content creators, YouTubers, etc.

Disavow Low-Quality Links: Low-quality links are harmful to your website. Eliminating them is the best way to prevent them from hurting your search engine rankings. You can request the web admin to remove the link from the website.

How Do Inbound And Outbound Links Help SEO?

Both Inbound and Outbound links on a website are fruitful to your SEO. However, since the Inbound links are built from other websites, passing their PageRank authority with yours makes it a crucial factor for ranking your blogs.

It assists the SEO to a greater extent than Outbound links because it signals other websites that your content is valuable. At the same time, Outbound links tell you to present high-quality content to your readers.

It’s necessary to look at the website’s authority for both inbound and outbound links. Some studies say that Inbound links help in ranking, but it’s not about how many links you have. For ranking, Google sees the quality of backlinks your website has.

In the case of Outbound links, the website’s authoritativeness is a declaration of trust. While great for user experience, they aren’t necessarily a make-or-break ranking factor. However, they might ultimately help your SEO by signaling trust when you link to other high-quality resources from your website.


Inbound and Outbound links can make or break your website’s ranking. Therefore, using them strategically in your articles and web pages is crucial. Now that you know how to use Inbound and Outbound links and the best practices, avoid excessive linking or linking to irrelevant or low-quality sites not to harm the blog’s credibility.

Author avatar
Shivani Rai