Google Sandbox: What It Is And How To Prevent In 2023?

What Is Google Sandbox?

If you are a beginner and are struggling to get your website ranked on the first page, you might be facing the Google Sandbox effect. But what does this phenomenon mean?

The Google Sandbox effect restricts the high ranking of new websites on search result pages. So, when someone claims that new sites can’t achieve Google rankings until they reach a certain age, they are referring to the Sandbox effect. This blog aims to explain the concept of the Google Sandbox and provide strategies to mitigate its impact on your SEO endeavors.

Sandbox Definition: Everything You Need To Know

google sandbox

When you have commenced your website journey, Google won’t immediately rank your blogs on the first page. No matter how profound your SEO strategies are or if your website was indexed with good SEO backlinks, the site won’t appear on the first page. This effect is known as Google Sandbox, which is believed to be a part of Google’s algorithm and restricts new websites from ranking above the second page of the SERP. The Google sandbox effects last 2 months to 2 years, depending on the website’s performance. The average effects last till 6 months, no matter how much effort you put in to make it happen.

How To Know If Your Website Is In Google Sandbox?

Many factors will help you determine if your website is in Google Sandbox. When you know this, you can avail of effective strategies we explain to stop Sandbox from affecting your SEO efforts.

Here’s the list of the signals of Google Sandbox: 

  • Your website doesn’t appear on the search engine result page even if you search the exact keyword used.
  • Competitors’ websites are ranking higher than yours.
  • Your website’s SEO is all in place.
  • Other search engines rank your website higher.

Ways To Prevent Google Sandbox From Affecting Your SEO Efforts

Your website can be released from Google Sandbox anytime between two months to two years. Until then, practice ways to prevent Sandbox from affecting your SEO efforts, so your website doesn’t see a downfall.

1. Make The Site User-friendly

Google is always concerned about user experience more than any ranking factor and prioritizes the website of those who do it. Google will only hesitate to rank your page when users cannot access the content in no time.

2. Index As Fast As You Can

Focusing on your indexing will help you avoid the sandbox effect, as it doesn’t begin after the site has been indexed. Through Google search console and submitting your XML sitemap, you can speed up the indexing process.

3. Generate traffic

It is pretty challenging to generate traffic for a few months as a new website master. However, you can still pull it off by posting about your business to social media sites and direct audiences to generate traffic.

4. Join Business Directories

The chances of ranking increase when your website connects with the rest of the web. The best approach to shorten the sandbox period is to get listed in relevant business directories. Claim your GMB (Google My Business) profile, complete your listing to improve your local search ranking and join the directories.

5. Decide Your Niche

One of the best ways to rank higher on the SERP is to be an expert in a particular niche. Google feels confident ranking such websites. Instead of jumping from niches, focus on one and make the most of it. For example, if you own an electronic website, create content on this aspect.


Ranking a site on the first page is the ultimate goal of a website owner. The sandbox effect restricts the new website from ranking on the first page for a few months despite using the best SEO techniques and efforts. Checking if your website is in Google sandbox will help you take a precaution before it affects your website’s ranking on the SERP.

Author avatar
Shivani Rai