What Is Content Curation? Benefits & Best Practices

What Is Content Curation?

Content curation is a beneficial marketing technique in which marketers deliver value to consumers by curating relevant content that feeds the audience with significant insights that address their problems. In simple words, what is content curation? It is the process of finding, collecting, organizing, and presenting content to highlight the brand’s value and expertise while catering to the target audience.

Let us understand the best ways to use content curation tools. We will also look at the fundamental difference between content curation and content creation. Additionally, we will discuss the benefits and best practices that content curators must use to enhance and develop the strategy that provides fruitful business to the brand.

What Is Content Curation?

As explained above, it is the practice of gathering helpful information from various sources and putting it online to share with your audience, known as “content curation.” A content curator researches and collects resources that readers in a specific niche find exciting and valuable.

content strategy


The collection of resources comes from various sources to take inspiration from and curate content. The following are some of the content curation tools to find reliable information:

  • News feed
  • Social media sites
  • Google trends, alerts, and news
  • Crowdfunding sources
  • Email newsletter
  • Forum
  • Company’s PR team

These are some examples of content curation resources and sites a curator uses. Saving time and avoiding burnout from constantly producing fresh, unique content are two significant benefits of gathering content from other sources. In content curation, you seek and share information from other reputable sites that cover subjects of interest to your audience. But at the same time, sharing a post from another source does not constitute content curation; it requires time and effort to ensure you share relevant and engaging content with your audience.

One of the most essential points to remember is to give credit for the original content on your posts to avoid any legal charges. Additionally, it is crucial for you as a brand to come across as ethical and trustworthy. Therefore, giving credit or adding links to the original content source will avoid plagiarism.

How Does Content Curation Work?

To curate content meaning, the curator must follow basic guidelines that will help them eliminate the tsunami of information that is available online. For a newbie, distinguishing between reliable and untrustworthy sources is of utmost importance. This is how content curation works:

  1. Learn how to develop and acquire information from reliable sources by identifying them. Determine what makes unique content popular by using content curation tools.
  2. Assembling information and arranging it to fit your brand’s identity. Enhance the usefulness of the data gathered. For example, add necessary information to the curated text to rank on the SERP.
  3. Setting up a schedule for your prepared content utilizing the various social media tools. Ensure to give credit to the source to avoid plagiarism. Mention the newspaper, blogger, or journalist you got the information from. Relationship building and trustworthiness are two more marketing objectives served by tagging the source.

Primary Difference Between Content Curation vs. Creation

Content production is the process of developing and promoting original content. Whether your content includes videos, blogs, podcasts, or anything else is up to you.

Instead of creating your own unique information, you may “curate” the information of other sources and brands. This saves time and effort. Also, it is the perfect way to present relevant quality information to your audience with your brand’s perspective.

Now, let us explore some of the benefits of curating content that will help keep the followers engaged.

Benefits Of Curating Content

Let us examine the advantages of content curation:

  • Saves Time

Time is saved when you curate content. With time and money saved, you won’t always need specialists like designers and writers to write it. Maintaining a consistent online presence with curated content saves time and money compared to creating unique content.

  • Allows To Be Efficient

Content curation is done with just a few mouse clicks. Once you are a pro, you will spend less time putting together original content with minimal effort. Editing curated content, such as by adding remarks, replacing a picture, or rearranging the structure, still takes less time than creating new content from scratch for your business.

  • Engagement With Other Brands

You tag, link, and mention other resources that get your brand more followers and build relationships with other brands. A positive internet reputation may be fostered by actively seeking opportunities to interact with other companies.

  • Add Value To Your Business

Inculcating a habit of including links in your posts encourages readers to explore both your original and curated content.
When linking becomes standard practice in your field, you might inspire other businesses to promote your content on their websites.

Best Practices For Content Curation

You don’t need the same concentration level as Neil Armstrong to curate information successfully, but you will benefit from having a plan nevertheless. When you share something, keep these five things in mind.

  1. Employing various content formats: Share images, videos, eBooks, blogs, and infographics.
  2. Browse an array of sources: Don’t just repost something from one site; do extensive research to identify credible sources.
  3. Participate by giving your opinion: Share your thoughts on familiar topics and express your own perspective.
  4. Use appropriate tools: Having the proper content curation tools will make it much simpler for your team members to share the relevant pieces of curated content on social media.
  5. Monitoring: Monitoring your performance can help you share the most relevant content with your audience.

Which Tools Can Help With Content Curation?

We know content curation is an extremely important part of your content marketing strategy. However, doing it right will help you save a tremendous amount of time and effort. Imagine coming up with relevant topics, keywords, and trends in just a few clicks instead of manually scouring the internet for relevant topics. We have listed down the following digital tools that make your content curation task easier.

1. Google Alerts

You can set up alerts for specific keywords or phrases that align with your brand voice. You can also track new content published whenever it matches your alerts.

2. Content Gems

A highly simplified content curation tool ideal for beginners. It enables you to focus on the quality of content rather than fancy filters or search parameters.

3. Pocket

It is another free content curation tool that enables you to build a personal library of content. You can share this content with your audience on social media sites or other content marketing channels.

4. Flipboard

This content curation tool helps you to create a magazine, thus making it fun for your audience to browse through your content. You can seamlessly integrate your content with materials consumed from other sites. It leads to building a more captivated audience centered around your business.

5. Curata

An expensive but highly efficient content curation tool ideal for individuals or brands looking to aggressively expand their reach. Additionally, Curata uses machine learning to recommend fresh and relevant content unique to your brand.

6. Hootsuite

If you are creating a highly effective content curation and distribution strategy, Hootsuite can be quite a handy tool. It helps you track keywords and topics and create content for your social media posts, thus making the process faster.

7. Curate by UpContent

Curate helps you discover high-quality content that aligns with your brand marketing strategies. The content curated with this tool can be distributed across different social media channels using various customization features.


If you want to keep your audience interested and engaged, curating content is a great way to do both. Thanks to this post, you now have the tools to find and spread information that will interest your target audience. Lastly, always keep quality and applicability in mind while curating content.

Author avatar
Sonam Badia