When you want to optimise your website and bring more traffic to your website, you know you need to make strategies. Despite top-notch content, without proper tactics, it’s like a battle to get maximum clicks on your site. But one thing that can triumph over this problem is getting your content in featured snippets. It helps you pull incredible engagement and traffic, expanding your website reach. Use this guide to understand a featured snippet, their type, and how to use them to enhance your site’s performance on the search engine result page.
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What Is A Featured Snippet?
Featured snippets are little text boxes of web content at the top of the search engine results page. This is at a spot commonly known as position #0. Featured snippet is a way to provide a short and quick answer to the user’s query, likely to get the utmost clicks and engagement. The content in the snippets is directly taken out from the Google index. There are four featured snippet types: paragraphs, tables, videos, and lists.
Featured Snippet: Different Types
Users widely use plenty of featured snippets to increase engagement on your website. Here are four of the popular featured snippets at a broad level.
1. Paragraph Snippets
Paragraph snippet provides users with quick and crisp answers to the queries searched on Google. The content is in the definition form with related images.
2. Table Featured Snippet
Table snippets are usually seen when visualising data for different types of compression. It’s not as common as paragraph snippets, but it’s used in some cases where a table is the best way to explain the information.
3. Lists Snippets
Two list snippet types are used for web pages: ordered and unordered. It keeps the information more organised and to the point for the users. Besides this, it is one of the best ways to grab user’s attention to your site.
4. Video Snippets
Video snippets, like paragraphs, are one of the standard data providers. It’s usually used to demonstrate a step-by-step guide on a query. Except for the guide, it is used to display the educational video. So, if you have a YouTube channel and are struggling to generate views, video snippets are what you need.
How To Get Featured Snippet?
Getting featured snippets for your blogs and web pages is a big thing. Earning it to improve your website engagement is also quite a backbreaking job. Here, we have mentioned some top strategies to help bring your sites to the top and earn the featured snippet.
1. Keyword Research With Low Volume And Difficulty
To rank on the top and get a featured snippet, you first need to do proper keyword research. However, with keywords, considering their volume and ranking difficulty is equally crucial. Incorporate low-volume keywords into your site, as they always have less competition.
2. Answer The Query In Your Content
Answering people’s questions is one of the ways to get your content in featured snippets. Think with the user’s perspective and try to solve their queries as much as possible.
3. Images With A Relevant ALT TEXT
Not knowing the importance of alt text is probably why people usually pay no heed to the image alt text. Adding relevant alt text to the image helps increase your site’s visibility by appearing on the result page and in the image section of Google.
4. Optimise Your Page Structure And Headings
Having page-structured content matters to get the highest engagement. If your website is structured, it reduces the page’s bounce rate, increasing your website’s value. Add H1 for the title, H2s for the inside heading, and H3s for the subheadings to make your content well-organised.
The right featured snippets can improve your website CTR effectively. Now that you know what featured snippets are and their types, use the best strategies to get them for your site and articles. Some of them we have mentioned in this blog, but learning new tricks and skills will always help you enhance your reach.