What is Content Marketing and It's Types? (2023)

What Is Content Marketing?

In today’s digital world, with an abundance of information, capturing the customer’s attention has become challenging. This is one of the reasons why effective content marketing strategies have emerged as the cornerstone of marketing. Therefore, you need to explore the latest trends, best practices and innovative techniques that empower businesses to engage and convert your audience into customers.
So whether you are a seasoned marketing or a bussing entrepreneur, here’s everything you need to know about content marketing.

What Is Content Marketing In Digital Marketing?

content marketing

Content marketing is the strategy to establish your brand and build trust among your audience. There are abundant content marketing ways that let you entice the customer to visit your webpage. Whether it’s blogs, newsletters, white papers, emails, social media posts, etc. Good quality content creates a robust online presence, so whenever customers want to make a purchase, the first seller that comes to their mind could be you.

Importance Of Content Marketing Funnel

Content marketing is essential for your business as it hooks customers to your webpage throughout the sales funnel. As most of the users visit your page whenever they want to make a purchase, it helps generate traffic and revenue, build trust, and increase your domain authority. Here, you will know all of these important in detail and how it benefits your web page.

Increase Online Presence

This marketing funnel can increase your online presence if it’s done right. Everything relies on the content quality and presentation of it. If users who stop over your webpage liked your content, chances are they revisit. It will let Google give preference to your site over others and aid your webpage to appear on the result page whenever a related query is searched.

Increase Sales

For most businesses, increasing sales is one of the reasons to start content marketing. If your content successfully attracts the customer to your page, and they make a purchase, it increases your sales ultimately. However, you are required to create powerful content with an effective CTA (call to action).

Increase Domain Authority

Social media platforms, emails, and newsletters are the best content marketing techniques to promote your webpage. So when you advertise your content through them, your site generates effective backlinks if the users like your content. This way, you increase your Domain Authority Rank to get on the result page.

Boost Loyalty

Boosting loyalty is important if you want to increase customer retention. If the customer retains, the chances of repurchase increase, and this way, you boost your sales as well. You will also generate new consumers if they recommend you to their peers.

Types Of Content Marketing Funnel

Generating revenue is the end goal of any marketer, and knowing the types of content marketing can help you sow the seeds for some.

Blog Marketing

Through blog content, marketing your webpage becomes quite straightforward. It’s the best way to promote other internal and external links to your blog and article to redirect your customers.

Social Media Marketing

Social media content marketing is the most familiar tactic over the internet. Since businesses know the power social media holds, it’s the first marketing technique to get your hands on. You must create your accounts on Instagram, Facebook, LinkedIn, Pinterest, Snapchat, etc., and share your content there with your target audience.


Infographics are one of the best content marketing strategies as certain users aren’t inclined to read the material but to look through the images. With mixtures of clear images, short statements, and less content, infographics help to explain the concept effectively.

Paid Ads

Paid ads help you reach a broad audience and entice new audiences to visit your webpage. The ads have the power to reach users who don’t know about you and your work. There are tons of paid advertisements, including social media platforms. Below is the list of paid ads that you can use for content marketing.

  • Instagram ads
  • YouTube ads
  • Facebook ads
  • PPC
  • Bing Ads
  • Google Display Ads
  • Email Ads
  • YouTube Ads
  • Gmail Ads
  • Newspaper Ads
  • Radio Ads
  • Bing Ads
  • Banner Ads


There are many content funnel types that are unveiled. You can use the ones mentioned to start boosting your site or discover others to see which one’s working for your webpage. However, since the variety is endless, you may wonder about which one to utilize and how to start with the content marketing process. Hiring an effective digital marketing agency like Promodome in this situation can help you start with it. You can also explore more services online.

Author avatar
Shivani Rai