What Is SEO Audit?

Search engine optimization is the core foundation of improving your site’s ranking. Using the right and volume-based keywords isn’t enough to fully optimize your website. Numerous technical SEO aspects need to be taken into account, too. We are sure you must be following some of those. However, you must do an SEO Audit if your website doesn’t rank on the search page even after using the exact keyword. In other words, you are conducting a health checkup of your site.

Many of you would not know an SEO Audit, its types, and the best tools to understand if the site is optimized well. Hence, you need to read this blog till the end.

What Is Site SEO Audit?


Site SEO auditing is the process of evaluating and understanding if your site is effectively optimized. SEO audits intensely monitor your site to determine what’s not working and causing low-ranking issues. It gives you detailed insights into the site’s performance to look through every aspect of technical SEO and understand where you are lacking. Some of the SEO auditing aspects are listed below:

  1. User interface
  2. Indexing
  3. Crawling
  4. Site architecture
  5. Keyword research
  6. On-page SEO
  7. Backlink profile
  8. Competitor benchmarking

Types Of SEO Audit

Different types of SEO audits tell you if your website is well-tuned. So, when you are on the way to check your web page’s status, knowing these types will assist in clarifying the concepts.

1. SEO Content Audit

This type of SEO audit focuses entirely on the content of the website. It improves the accuracy and relevancy of the page with the users to entice them to revisit, boosting the ranking. SEO content audit encompasses areas related to keyword research, content relevance, structure, quality, readability, freshness, meta title descriptions, internal linking, etc. Essentially, it means paying close attention to every detail associated with content.

2. On-page SEO Audit

The on-page audit ensures the elements used in the backend are efficacious and error-free! This includes SEO aspects like meta description titles, alt text images, and compression. Furthermore, the On-page SEO audit addresses the verification of whether the placement of keywords is justified and acceptable.

3. Off-page SEO Audit’

The primary work of an off-page SEO audit is to represent your website as credible and trustworthy to search engines and users. This SEO tactic handles the aspects outside your website to enhance the ranking. They mainly comprise link-building, social media marketing, guest posting, quality, quantity check, etc.

4. Local SEO Auditing

A local SEO audit conveys what part of your website needs improvement to boost your online presence. This audit is generally smaller but includes every significant element to amplify the site’s performance. Local SEO audits assess you based on several factors, including client feedback, customer review, analytics, keyword research, local business analysis, and competitor analysis.

5. Technical SEO Audit

Technical SEO audit involves optimization that helps improve the site’s performance and make it efficient enough to rank on the search engine result page. This technique checks the technical aspects of your site that cover site architecture, crawlability, indexing, sitemaps, site errors, image delivery, and many more. This represents a beneficial SEO approach aimed at improving crawlability and indexing, ensuring that content is easily accessible to both Google and visitors.

Different Site SEO Auditing Tools

Performing an SEO audit on your website demands advanced skills and a deep understanding of analytics. An individual without such skills needs to know SEO audit tools to help achieve the goal. Here are some of them:

SEO Software

SEO Software like Semrush, Ahrefs, and Moz Pro have site audit tools that allow you to crawl your site to conduct health checks sincerely. These tools are proficient in identifying the factors causing your site to drop from the search engine result page. Such Software also has tools and features like keyword research, backlink profiling tools, web page analytics, etc. Know that these softwares are paid, but you can use the free version in the initial days.

Google Search Console

Google search console offers different SEO auditing tools, including organic CTR, technical fixes, and core web vitals. Using this tool, you can also send the pages for reindexing that you have recently reoptimized.

Google Analytics

Increasing traffic is the ultimate goal of using such tools to improve the site. While employing the techniques and tools to enhance the site’s performance to boost traffic, you need insights about what’s working best for your site. Here’s when Google Analytics comes into the picture. This tool provides insights into the performances and informs you about the pages that demand updates. Also, it instructs you about the one getting the maximum traffic.

Page Speed Tools

Google’s Pagespeed insights and GTMetrix tools are the most credible ones to use to improve the site’s loading speed.


You cannot rely on one fixed SEO practice when you want sites to get maximum traffic and engagement. Approaches that are profitable today may not give satisfying results in the future. Hence, your ranking drops! This is when you need to conduct an SEO audit for your site. Now that you know everything about it, you can use the tools made for site auditing and bring your site back to the top. Cheers!

Author avatar
Shivani Rai
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