As a business owner or a marketing leader, one of your significant goals is to achieve maximum returns on your digital marketing campaigns using any forecasting tool. Online advertising strategies are constantly evolving, and what’s working today might be outdated tomorrow. So, how do you set up your campaigns for maximum success in such continually changing scenarios?
The answer lies in effectively using the Google Ads Keyword Forecast tool that lays the foundation for successful campaigns on the world’s most used search engine. Let’s explore what exactly this keyword planner tool is and the tips for using it effectively.
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What Is The Google Keyword Forecast Tool?
The Google Ads Keyword planner is a free Forecast tool to help you research the top-performing keywords, generate keyword ideas and optimize your pay-per-click strategy. You can predict future keyword performance based on previous data. Google Ads forecasting is an art that you get better at with consistent practice. It is a must-have tool in the arsenal of digital marketers. It helps you identify the terms and phrases your potential audience might search for while looking for your products and services. Once you are proficient at this tool, you can scale your marketing campaigns beyond what you had anticipated.
How And Why To Use The Forecast Tool?
The forecasting tool goes beyond data and helps deliver insights for the near future. It is a goldmine for advertisers as it can predict how the selected keywords will perform in future ad campaigns. The tool can estimate metrics like clicks, impressions, past data, strategies, etc.
Let us break down the steps to understand how to use the Google Ads Forecast tool:
- In the Google Keyword Planner, click on search volumes and forecast.
- In the next step, enter the keywords you want to analyze. Then tap on Get Started.
- On the left-hand side of the page, stay on the Forecast tab to continue analyzing the data you entered for the keywords.
- The tool will then show you estimates such as conversions, budget, click impressions, CPC per ad click, and average acquisition cost.
- Use these insights to shape your future bidding strategy, allocate the budget, and determine the best action plan.
- The forecasting tool will also enable you to adjust and tweak the existing ad campaigns based on user behavior and customer queries.
Once you comprehend the steps, let us help you gauge why using the Google Ads Keyword Forecast tool is helpful for advertisers and SEO professionals.
- Optimize Bidding Strategy: The tool will help you decide the best bids based on different bids using keywords that will impact the cost efficiency and visibility of the ad.
- Optimize Keyword Selection: Based on the number of keywords, the tool can highlight which keywords have the potential to drive traffic and also help you focus on high-performing terms.
- Planning: Lastly, the tool can predict future investments and potential returns on keywords.
Tips To Improve The Accuracy Of Google Ads Keyword Planner
Many online suggestions and tips can help you optimize your Google Ads performance. However, we have compiled the most valuable points and elaborated on them.
1. Know Your Business And Market Data Trends
The forecast tool’s first step is gathering relevant and accurate data. Begin with thorough research about your business and your competition. Understand the market trends in your industry and compile the fewest keywords your audience uses while searching for your products. You can also add data from past performance reports, such as CPC, monthly ad spend, conversion rate, etc.
Analyzing your competitors’ keywords can help you understand your target market and generate keyword ideas. This enables you to identify and fill in the gaps with your content ideas.
2. Be Willing To Adjust Your Bidding Prices
Analyze your target audience’s search intent before drafting your Ad copy. Knowing the right intent helps you zero in on the right set of keywords, optimizing your campaign without wasting money on irrelevant keywords. You need to adjust different variables based on your keywords to suit your bidding style.
This process helps you accurately forecast your keywords’ performance under optimal conditions. After all, you want to match your projected condition to the real bidding situation as much as possible. The keyword planner tool is quite handy in helping you predict the results based on variable keywords.
3. Have A Combination Of Forecast Tool
Looking at multiple perspectives when planning your Google Ads campaign is always a great idea. Planning your forecast through numerous tools can help you account for various scenarios and estimate more accurate predictions. For example, you can use a Keyword planner in the early forecasting stages and combine your research with Google Trends. It helps you to identify the evolution of search intent over time. You can also predict the performance of keywords based on average CPC and traffic using volume data from the keyword planner tool.
4. Plan According To Your Future Growth
Remember that your campaign will evolve over time as you adjust your bidding style and modify your forecasting plans. Your keyword forecasts should align with your campaign’s future goals. If you are creating initial projections for your campaign, you should plan according to long-term strategies. For example, consider the average CPC of the top 10 keywords if you have a new ad account setup. Calculate the industry average conversion rate and derive the CPA. Then, add a percentage of improvement for month-on-month projections. It helps you save time and effort for future challenges in the long run.
5. Reverse Engineer Your Budget
This is the most critical aspect of using the Google Ads keyword forecast tool. How to adjust your budget to suit your ad performance predictions. If you already have a pre-decided budget, you can forecast how much traffic you can attract based on that budget. Make an educated guess by studying the industry numbers to predict the expected click-through and conversion rates to maximize your budget’s returns.
If you are unsure about the budget you may require to achieve your goals, simply predict the estimated spend it will take based on the number of expected clicks, CTRs, CPCs, and CR for the expected traffic.
Conclusion
Regardless of your company or ad budget, the Google Ads forecast tool is an excellent resource for creating successful marketing campaigns and expanding your client base. You can either implement the above strategies in your digital marketing campaigns or seek the assistance of digital marketing experts to help you reach your campaign goals faster and more efficiently than your competitors.
Frequently Asked Questions
Q1. What Is Keyword Forecasting?
Keyword forecasting is a tool for analyzing and predicting the performance of ad campaigns based on specific keywords and past data. Based on particular keywords, the tool helps advertisers and marketers understand how well specific keywords will perform in the upcoming campaigns. The prediction is based on estimating various metrics like conversions, clicks, acquisition cost, etc.
Q2. How often should I check the forecasts?
You should check the forecasts before starting a new ad campaign. This will help you ensure that you launch an ad campaign with an up-to-date strategy, which will help drive traffic and ROI. The forecasting tool will also allow you to adjust the campaign depending on search volume, seasonal change, demand, competition, and market conditions.
Q3. What is the difference between keyword forecasting and keyword research?
The fundamental difference between research and forecasting is that keyword research helps identify keywords relevant to the target audience. In contrast, forecasting will help you predict the future performance of the keywords based on historical data.
Q4. Can I export the forecast data?
You can download the forecast data in the Google Ads Keyword tool. The process is simple: Just press the download button to export the data in CSV format. This will help you analyze the data and amend your strategies.
