As a business owner or a marketing leader, one of your significant goals is to achieve maximum returns on your digital marketing campaigns using any forecast tool. Online advertising strategies are constantly evolving, and what’s working today might be outdated tomorrow. So, how do you set up your campaigns for maximum success in such constantly changing scenarios?
Well, the answer lies in effectively using the Google Ads Keyword Forecast tool that lays the foundation for successful campaigns on the world’s most used search engine. Let’s explore what exactly this keyword planner tool is and the tips for using it effectively.
What Is The Google Keyword Forecast Tool?
The Google Ads Keyword planner is a free Forecast tool to help you research the top-performing keywords, generate keyword ideas and optimise your pay-per-click strategy. You can predict future keyword performance based on previous data. Google Ads forecasting is an art that you get better at with consistent practice. It is a must-have tool in the arsenal of digital marketers. It helps you identify the terms and phrases that your potential audience might search for while looking for your products and services. Once you are proficient at using this tool, you can scale your marketing campaigns to new heights, much beyond what you had anticipated.
Tips To Improve The Accuracy Of Google Ads Keyword Planner
There are plenty of suggestions and tips available online that guide you to optimise your Google Ads performance. However, we have compiled the most valuable points and elaborated on them.
1. Know Your Business And Market Data Trends
Gathering relevant and accurate data is the first step in using the forecast tool. Begin with thorough research about your business and your competition. Understand the market trends pertaining to your industry and compile the least of keywords that your audience uses while searching for your products. You can also add in data from past performance reports like CPC, monthly ad spend, conversion rate, etc.
Besides, you can also get a firm hold of your target market and generate keyword ideas by analysing your competitors’ keywords. It helps to identify and fill in the gaps with your content ideas.
2. Be Willing To Adjust Your Bidding Prices
Analyse the search intent of your target audience before drafting your Ad copy. Knowing the right intent helps you to zero in on the right set of keywords. It optimises your campaign without wasting money on irrelevant keywords. Based on your keywords, you need to adjust different variables to suit your bidding style.
This process helps you forecast accurately the performance of your keywords under optimal conditions. After all, you want to match your projected condition to the real bidding situation as much as possible. The keyword planner tool is quite handy in helping you predict the results based on variable keywords.
3. Have A Combination Of Forecast Tool
It is always a great idea to look at more than one perspective when planning your Google Ads campaign. Planning your forecast through multiple tools can help you account for multiple scenarios and estimate more accurate predictions. For example, you can use a Keyword planner in the early stages of forecasting and combine your research with Google Trends. It helps you to identify the evolution of search intent over time. You can also predict the performance of keywords based on average CPC and traffic using volume data from the keyword planner tool.
4. Plan According To Your Future Growth
As you adjust your bidding style and modify your forecasting plans, remember that your campaign will evolve over time. Your keyword forecasts should align with your campaign’s future goals. If you are creating initial projections for your campaign, you should plan according to long-term strategies. For example, if you have a new ad account setup, consider the average CPC of the top 10 keywords. Calculate the industry average conversion rate and derive the CPA. Then, add a percentage of improvement for month-on-month projections. It helps you save time and effort for future challenges in the long run.
5. Reverse Engineer Your Budget
This is the most important aspect of using the Google Ads keyword forecast tool. How to adjust your budget to suit your ad performance predictions. If you already have a pre-decided budget in place, you can forecast how much traffic you can attract based on that budget. Make an educated guess by studying the industry numbers to predict the expected click-through rate and conversion rate to make the maximum returns of your budget.
If you are not sure about the budget you may require to achieve your goals, simply predict the estimated spend it will take based on the number of expected clicks, CTRs, CPCs, and CR for the expected traffic.
Irrespective of your company or Ad budget size, the Google Ads forecast tool is a great resource for creating successful marketing campaigns and expanding your client base. You can either implement the above strategies in your digital marketing campaigns, or you can always take the assistance of digital marketing experts to help you reach your campaign goals faster and more efficiently than your competitors.