Social media has an essential place in our lives, our brands, and our businesses. In 2024, social media took the world by storm, and companies embraced it as a powerful marketing tool. This blog will discuss the top social media tools your brand will need to succeed on various social media platforms and better manage its social channels.
- Google Trends
- BuzzSumo
- Buffer
- Later
- Canva
- Unfold
- Pexels
- Adobe Spark
Table of Contents
Google Trends
Google Trends is a free tool by Google that helps you search for trending topics anywhere in the world. You can use this tool to look for topics with a higher trending rate and then build your marketing and content strategy around it. We are no stranger to how vital trends have become lately, which is why there isn’t any other free tool that will help you understand what people are looking for other than this. You can monitor popular search terms and topics through this tool and look for keywords with high search volume while comparing them to different periods, from one year ago to seven days ago.
BuzzSumo
As a marketer, BuzzSumo should be your go-to social media tool. It is a cloud-based platform that helps you find content with the best engagement and is trending across social media. This tool lets you discover and create innovative content while showing how your content performs on social handles. It is a paid tool that monitors your content’s performance instead of going to each platform individually.
Buffer
Buffer is a free social media management tool that helps you manage your accounts. The free account lets you manage a Twitter, Facebook, and LinkedIn profile with ten updates in your scheduler, while the paid version allows you to control 12 profiles. It is one of the best tools for social media management because it will enable you to schedule a tweet or a post easily across different platforms without hassle. With Buffer analytics, you can see which post gets the most engagement, if the audience interacts with your content, etc.
Later
If your brand works on Instagram more than other social media platforms, Later is the perfect scheduling tool. It lets you have one social set with one user and schedule 30 posts per social profile monthly. It comes with a calendar view that lets you upload posts in bulk. Its top features are auto-publishing, feed preview, saved captions, blogs showcasing Instagram tips, etc.
Canva
Canva is a graphic tool that lets you create compelling images without a designer’s help. For people who aren’t a pro at designing, With Canva, you can easily create pictures using ready-made templates, photos, and illustrations and choose from millions of graphic elements. Working on Photoshop and Illustrator tools without any designer knowledge is challenging. Still, with Canva, you can easily create any custom image with a click of a mouse for your social media accounts. You can opt for the free or pro version, which offers additional features.
Unfold
Unfold is a story creator with more than 3,000 Instagram story templates. If you are looking to create engaging stories for your Instagram account, the app has numerous fonts and tools to let your creativity flow through your stories.
Pexels
While creating stories or posts for social media, you might struggle to find high-quality images without copyright issues. Pexels is a website that provides free stock images and videos for designers to download. You can browse for any image you seek and apply filters to narrow your search.
Adobe Spark
Adobe Spark is a tool by Adobe that helps you create animated videos, stories, posts, and graphics. Whether you are a designer or not, you can create fascinating creatives with this tool. The tool is easy to use and has numerous web page creation features.
Social Pilot
SocialPilot is a great social media management tool. It has a simple interface and is compatible with all social media platforms, such as X, YouTube, LinkedIn, Instagram, Facebook, etc. SocialPilot offers easy post-scheduling, analytics, and collaboration tools. It supports multiple platforms, making it great for agencies and small businesses. Pricing starts at $30/month for professionals with options for team management and client onboarding.
Loomly
Loomly helps with content creation, scheduling, and collaboration. It includes content inspiration features and detailed analytics. Pricing starts at $26/month, making it ideal for both individuals and teams.
Hootsuite
Hootsuite is a popular tool for managing multiple social media accounts, scheduling posts, and tracking performance. It offers in-depth analytics and team collaboration options. Pricing starts at $99/month for professional plans.
What You Should Look For In A Social Media Tool?
Having several options when deciding the right tool for your business can be overwhelming. We have simplified the process for you and listed below the parameters to look for:
- Platform Integration: Select a tool that seamlessly integrates all social media for easy use.
- Cost: Choose a social media tool that fits your budget and allows you to scale your business as an added advantage.
- User-Friendly Interface: The user interface must be intuitive and straightforward to navigate.
- Automation: The tool must allow automation of repetitive tasks and must have scheduling options.
- Insights: Opt for tools that provide detailed insights and performance tracking.
Takeaway
We have reached the end of this blog; by now, you might know the tools that can help you minimize your work while maximizing your creativity. Use the tools mentioned above and ace social media marketing hassle-free. Many more tools are available online to help you with every task related to your social media marketing needs.
Did you hear about Instagram’s new feature called “Guides?” Learn more about what Instagram Guides are and how to use them.
Frequently Asked Questions
Q1. What is a social media tool?
It is software that helps brands and individuals manage, schedule, and analyze their social media platforms in one place. It simplifies content creation, automation, and monitoring. It increases the efficiency of tracking performance and social media activities across all platforms.
Q2. What are the five pillars of social media marketing?
The five pillars of social media marketing are:
- Strategy
- Content planning and publishing
- Engagement
- Analytics and Reporting
- Advertising
Q3. How often should I review and adjust my social media marketing tools strategy?
You can review and adjust the social media strategy depending on the size of the company and your niche. The update frequency will also depend on the target audience, current trends, and business needs.
Q4. How do I choose the right social media tool?
Evaluate the following points before choosing the right social media tool:
- Ease of use
- Detailed reporting
- Performance analysis
- Pricing
- Scalability
