Email Marketing Step-By-Step Guide For Lead Generation

How to generate leads through Email Marketing

Email marketing has been around for a very long time and has only gotten better with time. Today, people still prefer emails when it comes to official business work. The best way to generate leads today is through email marketing. Though slow, email leads will help your business grow faster. 

Before we dive into how you can boost your lead generation process through email marketing, let’s start with the basics. 

What is Lead Generation?

In mundane terms, lead generation means collecting information from prospective customers regarding their interests through forms and surveys than intrusively bothering them with calls.  

People who show interest in your brand’s product or service are called leads. Converting potential customers into leads is a task that needs to be incorporated into a company’s digital marketing strategy keeping the market’s latest trends in mind.

What is Email Marketing?

Have you ever received an email from companies asking for your feedback or opinion on their services or showcasing intriguing offers? Well, that’s how companies convert potential customers into leads or loyal customers. 

Learn more about optimizing your website for lead generation through this guide.


Now that we’ve understood what the above terms are let’s dig deeper.

Role of Lead Generation in Email Marketing 

  • What are lead magnets?
  • What are email drip campaigns?
  • Exit intent boxes and navigational tools
  • Automated email schedule
  • How to keep your content short and crisp
  • Linking emails to landing pages
  • What is your competitor doing?

What are Lead Magnets?

Crafting lead magnets isn’t as complex as it sounds. Lead magnets are free handouts offered by marketers to obtain a potential customer’s email address. A few examples of this are eBooks, toolkits, or free trials of their services or products.

You might wonder how do lead magnets help with generating leads? 

  1. Lead magnets should be able to solve any real problems your customers face rather than them abandoning your site entirely.
  2. It should be able to deliver what your customer needs easily.
  3. They should be precise and very specific to the customer’s needs.
  4. PDF-checklists are very easy to digest since they are easy to read compared to E-books and long reports.
  5. Your lead magnet should showcase the uniqueness of your product, turning your leads into customers.

What are Email Drip Campaigns?

Email drip campaigns are what later on turn into email marketing campaigns. Drip campaigns are automated messages that customers receive to remind the subscriber about the brand’s latest news or offers. This helps the brand build constant engagement with their customers.

A few examples of drip campaigns are welcome emails, sales emails, informative emails, survey emails, emails celebrating a milestone, and many more.

Exit intent boxes and navigational tools

If you are having trouble generating leads despite having a well-performing website, the information you gather isn’t correct. The best way to rectify this situation is by including exit pop-up boxes once the customer is done consuming the content from your website. 

Just like to Call-To-Action buttons, pop-ups give a sense of urgency to the user that triggers them to subscribe to your website’s newsletters to know more.

Automated Email Schedule

Email drip campaigns only work if your marketing strategy includes automated scheduled emails. You can auto-send emails when a customer signs up or registers, during online events, on a purchase, or to promote exciting offers.

For example, PromoDome Digital sent out an email to potential clients, welcoming them to the digital space while also announcing how their digital marketing services can boost their online presence.

Keep your content short and crisp

While drafting an email, here are a few things you need to keep in mind:

  1. Keep your content short and to the point with details specific to what you want to convey.
  2. Write an intriguing subject line that will tempt the readers to open and read your email.
  3. Remember to personalize your emails by mentioning your customer’s name rather than sending out a generic email.

Linking emails to landing pages

First, let’s start with understanding what a landing page is. 

When a customer clicks on a link to know more about your company, where would you normally redirect them? Your homepage, of course! That’s your landing page. 

In simple terms, the web page that helps you convert users into clients. Landing pages blended with your email marketing strategy is the perfect weapon you need to create a successful marketing campaign. 

When you create an email template promoting an offer, linking the CTA to your landing page gives the lead more detailed information about the offer, which further turns them into customers.

Competition Analysis

How is your competitor generating leads? This is something that you should always look out for. Their achievements and flaws can help you do better with your email marketing campaigns giving you quality lead conversions.

Keep in mind not to copy their content, rather inspire yourself from their ideas.

You can keep a tab on their social media handles, the kind of engagement they receive on their posts. 

Now that we’ve covered how lead generation plays an important role in email marketing, you can now easily create an email marketing strategy. For the newbies, here’s a Beginners Guide to Email Marketing.


Author avatar
Ramona Crasto